[Web4lib] Brilliant Database Marketing Campaign

[Leah Krevit]

I hate MudFlap Girl. 

But the rest of the campaign is very cool. I particularly like the
Paris, Troy, and Space Flight images.

I wish the whole campaign had taken this generally higher road.

I hope we have all learned from this library marketing experience!

Leah Krevit, M.L.I.S.
Associate Director
Collections Management
Houston Academy of Medicine -
Texas Medical Center Library
1133 John Freeman Blvd.
Houston TX 77030-2809
713.799.7126 | 713.799.7180 fax
leah.krevit at exch.library.tmc.edu
http://resource.library.tmc.edu
Check out our Institutional Repository at:
http://digitalcommons.library.tmc.edu

 


-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Dobbs, Aaron
Sent: Thursday, September 20, 2007 12:07 PM
To: web4lib at webjunction.org
Subject: RE: [Web4lib] Brilliant Database Marketing Campaign

Deb,

The closest thing I could find for male equivalent is:
http://www.wyominglibraries.org/rotating/Use-the-Library-bookmark.jpg

If this were from Southern Cali, say Muscle Beach, I could see a
bodybuilder silhouette with a book in hand and head turned toward the
book.

-Aaron
:-)'

War is a cowardly escape from the problems of peace
--Thomas Mann
-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Deb Bergeron
Sent: Thursday, September 20, 2007 9:20 AM
To: Steve Johnston
Cc: web4lib at webjunction.org
Subject: Re: [Web4lib] Brilliant Database Marketing Campaign

I Love this!  Is there a male equivalent?  I need mudflaps on my Subaru
(a manual tranny). ;-)

Deb

Steve Johnston wrote:
> Have you seen the newest Wyoming Libraries Marketing Campaign?
>
> http://www.wyominglibraries.org/campaign.html
>
> They are using a picture of a reading "mudflap girl" to advertise
their new statewide ChiltonLibrary.com auto repair manual database.
They are planning to put her into autopart stores all around the state
to let male non-library users know about the new database.
>
> They are also using bumper stickers to reach the traditional crowd:
http://www.wyominglibraries.org/
>
> What a great way to reach out to new library users!
>
> Steve Johnston
> Wyominglibrarian at hotmail.com
> _________________________________________________________________
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--

------------------------------------------------------------------------
Deb Bergeron <mailto:bergeron at macalester.edu>
CLIC <http://clic.edu>, System Administrator User Support
1619 Dayton Ave. Suite 204A, Saint Paul, MN  55104

T: 651.644.3878   C:651-487-7609    F:651.644.6258

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