[Web4lib] Brilliant Database Marketing Campaign
Havens,Andy
havensa at oclc.org
Thu Sep 20 14:00:18 EDT 2007
Well, I've seen a number of "Men of the __________ Library" catalogs.
Like:
http://www.txla.org/temp/TLAmen.html
There was also a "Hot Picks @ Your Library" calendar done in Alberta,
though I can't find any current links.
- A
Andy Havens
OCLC: Manager, Branding and Creative Services
-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Deb Bergeron
Sent: Thursday, September 20, 2007 9:20 AM
To: Steve Johnston
Cc: web4lib
Subject: Re: [Web4lib] Brilliant Database Marketing Campaign
I Love this! Is there a male equivalent? I need mudflaps on my Subaru
(a manual tranny). ;-)
Deb
Steve Johnston wrote:
> Have you seen the newest Wyoming Libraries Marketing Campaign?
>
> http://www.wyominglibraries.org/campaign.html
>
> They are using a picture of a reading "mudflap girl" to advertise
their new statewide ChiltonLibrary.com auto repair manual database.
They are planning to put her into autopart stores all around the state
to let male non-library users know about the new database.
>
> They are also using bumper stickers to reach the traditional crowd:
> http://www.wyominglibraries.org/
>
> What a great way to reach out to new library users!
>
> Steve Johnston
> Wyominglibrarian at hotmail.com
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