[Web4lib] Brilliant Database Marketing Campaign

[Dobbs, Aaron]

Deb,

The closest thing I could find for male equivalent is:
http://www.wyominglibraries.org/rotating/Use-the-Library-bookmark.jpg

If this were from Southern Cali, say Muscle Beach, I could see a bodybuilder silhouette with a book in hand and head turned toward the book.

-Aaron
:-)'

War is a cowardly escape from the problems of peace
--Thomas Mann
-----Original Message-----
From: web4lib-bounces at webjunction.org [mailto:web4lib-bounces at webjunction.org] On Behalf Of Deb Bergeron
Sent: Thursday, September 20, 2007 9:20 AM
To: Steve Johnston
Cc: web4lib at webjunction.org
Subject: Re: [Web4lib] Brilliant Database Marketing Campaign

I Love this!  Is there a male equivalent?  I need mudflaps on my Subaru
(a manual tranny). ;-)

Deb

Steve Johnston wrote:
> Have you seen the newest Wyoming Libraries Marketing Campaign?
>
> http://www.wyominglibraries.org/campaign.html
>
> They are using a picture of a reading "mudflap girl" to advertise their new statewide ChiltonLibrary.com auto repair manual database.  They are planning to put her into autopart stores all around the state to let male non-library users know about the new database.
>
> They are also using bumper stickers to reach the traditional crowd:  http://www.wyominglibraries.org/
>
> What a great way to reach out to new library users!
>
> Steve Johnston
> Wyominglibrarian at hotmail.com
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--

------------------------------------------------------------------------
Deb Bergeron <mailto:bergeron at macalester.edu>
CLIC <http://clic.edu>, System Administrator User Support
1619 Dayton Ave. Suite 204A, Saint Paul, MN  55104

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