[Web4lib] Brilliant Database Marketing Campaign

[Deb Bergeron]

I Love this!  Is there a male equivalent?  I need mudflaps on my Subaru 
(a manual tranny). ;-)

Deb

Steve Johnston wrote:
> Have you seen the newest Wyoming Libraries Marketing Campaign?
>  
> http://www.wyominglibraries.org/campaign.html
>  
> They are using a picture of a reading “mudflap girl” to advertise their new statewide ChiltonLibrary.com auto repair manual database.  They are planning to put her into autopart stores all around the state to let male non-library users know about the new database.
>  
> They are also using bumper stickers to reach the traditional crowd:  http://www.wyominglibraries.org/
>  
> What a great way to reach out to new library users!   
>  
> Steve Johnston
> Wyominglibrarian at hotmail.com
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Deb Bergeron <mailto:bergeron at macalester.edu>
CLIC <http://clic.edu>, System Administrator User Support
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