Improving ranking

[Paul Deane]

Some of these services are legitimate although $800 is a lot more than most
charge for the service.  I have helped some of my clients use them.

The way they work is to ask you for a list of search terms that you want
people to be able to find you by.  They build a replica of your index.html
or home page for each search term for each of the major search engines.
They will send these back to you to be uploaded in to a folder on your web
server.  They then submit all of the web pages to the appropriate search
engines.  If someone links to one of these, it bounces them to the real home
page.  The company monitors each search engine to determine how they rank
sites.  If there is a change in the procedure, they redo the appropriate
pages and resubmit them.

They will improve your ranking for the chosen search terms.  They cannot
guarantee you a particular spot in the rankings, because many others are
using the same techniques.  Also some of the search engines sell top
rankings for particular search terms.  You will not be able to outrank
these.

Shop around on some of the web marketing sites and you should be able to
find some better deals.

Paul Deane
Answers, Inc.
answers at interaccess.com
847-368-8870
Fax  368-8869
-----Original Message-----
From: Charlotte McClamma <cmcclamma at chsd.org>
To: Multiple recipients of list <web4lib at library.berkeley.edu>
Date: Friday, June 19, 1998 2:30 PM
Subject: Improving ranking


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>> Can you help us?
>>
>> Our new web page is up!! And it is wonderful!! But when someone tried to
>> retrieve it using AOL, it came up on the list at #400 or something!!!
>>
>> Now the question is:
>> How do we improve our relevancy, ranking or be among the first 10 or so
>> in any applicable retrieval?
>>
>> Queries have unearthed an individual who is willing, for $800, to MAKE
>> our web page show up among the top 10 on Alta Vista or Yahoo for the
>> next 6 months!!
>>
>> New questions:
>>
>> 1. Is this guy on the level?
>>
>> 2. And if so is this a "fair" cost?
>>
>> 3.What other ways or techniques are there to improve our ranking or
>> relevancy in a specific retrieval???
>>
>> (A search of Web4Lib archives did not help much)
>>
>> When the searcher of AOL put in "children's hospital", we barely showed
>> up. (We are a children's hospital in San Diego, but he did not use San
>> Diego. He searched as if he were looking for a hospital for a child.
>> We, of course, want to come out on top.)
>>
>> Any suggestions or imput would be truely appreciated. (help, help,
>> PLEASE help) Please write to me directly. and TIA
>>
>> Charlotte McClamma
>> Childrens, San Diego
>> cmcclamma at chsd.org
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