Improving ranking

[Andrew J. Mutch]

Well,

On the other hand...I just searched in Altavista using 
children's hospital and your #2....What was the problem???

Andrew Mutch
Northville District Library
Northville, MI


On Fri, 19 Jun 1998, Andrew J. Mutch wrote:

> Charlotte,
> 
> One immediate way to improve your rankings is to reorder your Keyword
> MetaTag 
> 
> <META name="keywords" content="pediatric,health,child,hospital,disease
> 
> The first two words should be child and hospital if this is what you think
> browsers who are searching for you will start with.  Depending on the
> search engine, the more times you mention these two words in the beginning
> of the document, the higher your relavancy.  
> 
> Instead of starting your document with :
> 
> Welcome to our Web site! Located in San Diego, California, Children's
> Hospital and Health Center ....
> 
> 
> Start instead with "Children's Hospital and Health Center, located in San
> Diego, ... "
> I think the "Welcome" part is unnecessary and can hurt your relavancy.
> Try some of those before your start throwing money at it.
> 
> Andrew Mutch
> Northville District Library
> Northville, MI
> 
> 
> 
> On Fri, 19 Jun 1998, Charlotte McClamma wrote:
> 
> > 
> > 
> > 
> > > Can you help us?
> > >
> > > Our new web page is up!! And it is wonderful!! But when someone tried to
> > > retrieve it using AOL, it came up on the list at #400 or something!!!
> > >
> > > Now the question is:
> > > How do we improve our relevancy, ranking or be among the first 10 or so
> > > in any applicable retrieval?
> > >
> > > Queries have unearthed an individual who is willing, for $800, to MAKE
> > > our web page show up among the top 10 on Alta Vista or Yahoo for the
> > > next 6 months!!
> > >
> > > New questions:
> > >
> > > 1. Is this guy on the level?
> > >
> > > 2. And if so is this a "fair" cost?
> > >
> > > 3.What other ways or techniques are there to improve our ranking or
> > > relevancy in a specific retrieval???
> > >
> > > (A search of Web4Lib archives did not help much)
> > >
> > > When the searcher of AOL put in "children's hospital", we barely showed
> > > up. (We are a children's hospital in San Diego, but he did not use San
> > > Diego. He searched as if he were looking for a hospital for a child.
> > > We, of course, want to come out on top.)
> > >
> > > Any suggestions or imput would be truely appreciated. (help, help,
> > > PLEASE help) Please write to me directly. and TIA
> > >
> > > Charlotte McClamma
> > > Childrens, San Diego
> > > cmcclamma at chsd.org
> > 
> > 
> > 
> 
>