Improving ranking

[Andrew J. Mutch]

Charlotte,

One immediate way to improve your rankings is to reorder your Keyword
MetaTag 

<META name="keywords" content="pediatric,health,child,hospital,disease

The first two words should be child and hospital if this is what you think
browsers who are searching for you will start with.  Depending on the
search engine, the more times you mention these two words in the beginning
of the document, the higher your relavancy.  

Instead of starting your document with :

Welcome to our Web site! Located in San Diego, California, Children's
Hospital and Health Center ....


Start instead with "Children's Hospital and Health Center, located in San
Diego, ... "
I think the "Welcome" part is unnecessary and can hurt your relavancy.
Try some of those before your start throwing money at it.

Andrew Mutch
Northville District Library
Northville, MI



On Fri, 19 Jun 1998, Charlotte McClamma wrote:

> 
> 
> 
> > Can you help us?
> >
> > Our new web page is up!! And it is wonderful!! But when someone tried to
> > retrieve it using AOL, it came up on the list at #400 or something!!!
> >
> > Now the question is:
> > How do we improve our relevancy, ranking or be among the first 10 or so
> > in any applicable retrieval?
> >
> > Queries have unearthed an individual who is willing, for $800, to MAKE
> > our web page show up among the top 10 on Alta Vista or Yahoo for the
> > next 6 months!!
> >
> > New questions:
> >
> > 1. Is this guy on the level?
> >
> > 2. And if so is this a "fair" cost?
> >
> > 3.What other ways or techniques are there to improve our ranking or
> > relevancy in a specific retrieval???
> >
> > (A search of Web4Lib archives did not help much)
> >
> > When the searcher of AOL put in "children's hospital", we barely showed
> > up. (We are a children's hospital in San Diego, but he did not use San
> > Diego. He searched as if he were looking for a hospital for a child.
> > We, of course, want to come out on top.)
> >
> > Any suggestions or imput would be truely appreciated. (help, help,
> > PLEASE help) Please write to me directly. and TIA
> >
> > Charlotte McClamma
> > Childrens, San Diego
> > cmcclamma at chsd.org
> 
> 
>