Improving ranking

[Charlotte McClamma]

> Can you help us?
>
> Our new web page is up!! And it is wonderful!! But when someone tried to
> retrieve it using AOL, it came up on the list at #400 or something!!!
>
> Now the question is:
> How do we improve our relevancy, ranking or be among the first 10 or so
> in any applicable retrieval?
>
> Queries have unearthed an individual who is willing, for $800, to MAKE
> our web page show up among the top 10 on Alta Vista or Yahoo for the
> next 6 months!!
>
> New questions:
>
> 1. Is this guy on the level?
>
> 2. And if so is this a "fair" cost?
>
> 3.What other ways or techniques are there to improve our ranking or
> relevancy in a specific retrieval???
>
> (A search of Web4Lib archives did not help much)
>
> When the searcher of AOL put in "children's hospital", we barely showed
> up. (We are a children's hospital in San Diego, but he did not use San
> Diego. He searched as if he were looking for a hospital for a child.
> We, of course, want to come out on top.)
>
> Any suggestions or imput would be truely appreciated. (help, help,
> PLEASE help) Please write to me directly. and TIA
>
> Charlotte McClamma
> Childrens, San Diego
> cmcclamma at chsd.org