Recommendations for analytics software?

[Shafer, Sharon]

I've noticed a major decrease in my Google Analytics data because of <no tracking> so I'm looking at other web analytics tools. We run the Google Analytics module on a Drupal site. I'm curious what other libraries are doing to capture web site user behavior.  Additional GA modules?  Combination of tagging and log analysis via a vendor system? Perhaps, using a CRM like SalesForce?

I'm trying to address the <no tracking> issue, but I'm also contemplating the pie-in-the-sky analytics wish list.  Is there something that provides an archived, comprehensive, one-stop-shopping data source for all the web site user behavior that is accessible by all Library staff and can be used to easily generate data visualization reports for analysis, ROI reports, and making data driven decisions regarding the web site.  Perhaps, mixed with system performance reports and alerts for monitoring how systems are performing.  Is there something that makes it easy to upload or access enterprise data where the user is guided through statistical analytics and or visualization?  Maybe there is a method of obtaining and archiving and strategically scrubbing that ensures user privacy that adheres to ALA's Library Bill of Rights and Core Values of Librarianship?

Any feedback is greatly appreciated.
--Sharon

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2015-09-25
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