input sought re: web analytics products practices in libraries

[Nina Mchale]

Thanks to Regina Gong of Lansing Community College, who is keeping me
honest by reminding me that CrazyEgg is not free. :D So, amending previous
request to "free and/or low cost" analytics tools for libraries!

Nina

On Thu, May 17, 2012 at 11:27 AM, Nina Mchale <milehighbrarian at gmail.com>wrote:

> Greetings, all!
>
> Tabatha Farney (University of Colorado Colorado Springs) and I are putting
> the finishing touches on our LITA Guide about web analytics, and we'd like
> to include two appendices: 1. a list of suggested free tools for analytics
> use in libraries; and 2. a list of commonly used library products (CMSs,
> catalogs, calendaring tools) to which one can quickly and easily add
> third-party analytics capabilities. We'd like to get broad feedback on both
> of these items. Please respond directly to me and Tabatha (who's cc'ed),
> and if there's interest, I'll share with the list.
>
> 1. So, first question: *What products would you include in an appendix
> that lists free analytics tools for libraries? *These are the products
> that we are considering, and several of them are mentioned throughout the
> course of the manuscript:
>
> Google Analytics
> Yahoo! Analytics
> Piwik
> Crazy Egg
> AWStats
> Percent Mobile
> ClickTale
> FaceBook Insights
> Bango
> StatCounter
> Webalizer
> FireStats
> FeedBurner
>
> What's missing from this list? Are there any other tools out there that
> you'd recommend for use in library environments? They can be very specific
> (i.e., FaceBook Insights).
>
> 2. Second question: *To what library products have you added third-party
> (i.e., Google Analytics) analytics capabilities, and how, in a paragraph or
> less, did you add them?* This is what we have/know how to include:
>
> CMSs: Drupal, WordPress, Omeka, LibGuides
> Catalogs: III
> Other: Evanced
>
> If you've integrated Google Analytics (or another third-party tool) into
> SirsiDynix products or discovery tools, we'd be very interested in hearing
> from you.
>
> For this second appendix, we are NOT looking for a step-by-step install
> process (which would be difficult to make accurate for a large audience and
> also date rapidly), just a high-level description of the best way to
> integrate tracking code or install the tool. Example for Drupal: "Create a
> Google Analytics account (if you don't already have one). Then, install the
> Drupal Google Analytics module (LINK) on your Drupal site(s). Finally,
> configure the module by adding your Google Analytics account number. The
> module will then insert the tracking code for you in your web pages."
>
> --
> Nina & Tabatha
>
> Nina McHale, MA/MSLS
> Arapahoe Library District
> Facebook & Twitter: @ninermac
>
>


-- 
Nina

Nina McHale, MA/MSLS
milehighbrarian.net
Facebook & Twitter: @ninermac

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2012-05-17
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