Free Webinar on SEO for Institutional Repositories

[Roy Tennant]

OCLC Research is sponsoring a free webinar on Search Engine
Optimization (SEO) for Institutional Repositories on Friday, 16 March
2012 at 12 Noon MDT/2pm EDT (UTC 18:00). Register here:
<http://bit.ly/ydOXKs>.

Kenning Arlitsch and Patrick OBrien from the J. Willard Marriott
Library at the University of Utah have conducted research on search
engine optimization for digital repositories, with a special emphasis
on institutional repositories (IRs). Part of the "Getting Found:
Search Engine Optimization for Digital Repositories" project funded by
IMLS, this work has revealed technical and administrative reasons many
institutional repositories have a low indexing ratio in Google
Scholar. Working with OCLC and Google Scholar, Kenning and Patrick
implemented three pilot projects that led to the significant
improvement of Google Scholar indexing of a sample set from the
University of Utah's Institutional Repository, USpace. The resulting
research paper, Invisible Institutional Repositories: Addressing the
Low Indexing Ratios of IRs in Google Scholar, appears in the current
issue of Library Hi Tech.

In this webinar, Kenning and Patrick will provide an overview of their
research and recommendations on how to improve the indexing ratios of
institutional repositories in Google Scholar, including transforming
metadata to Google Scholar-preferred schemas, based on what they
accomplished with USpace.

Webinar participation is free and open to all but advanced
registration is required.

This is the twelfth webinar in our TAI CHI Webinar Series. A recording
of this webinar will be made available here and in iTunes in the near
future.

If you have any questions, let me know.
Roy Tennant
OCLC Research

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2012-03-14