Web 2.0 Experiences

[Lisa Cohn]

I collect statistics on my library's Facebook and Twitter accounts, and I also use stats from my time in Second Life at the Virtual Librarya there, although that is mostly volunteer.

For Twitter, I check the number of followers as well as the number of reTweets and @ mentions. You can gain more followers if you follow others.  On Twitter, it's polite to follow people who have followed you.  So, I followed a lot of local news sources and politicians.  When they follow us in return, that's also an excellent avenue for publicity.

Facebook is a little annoying as they keep changing their "insights".  I count the number who like the page (fans), as well as the Check-ins (people who checked in at the library physically through their smart phones).  That number will be higher in reality, as some have turned the GPS tracker off on their phones (like I did).  I also count the number of interactions (likes and comments) as that shows buy-in.

In Second Life, I count the number of avatars who visited my virtual display.

For people who don't have the time or inclination to update all these sites frequently enought to get buy-in from the public, there are ways to streamline it.  I hooked the library's Twitter account and facebook account together.  If I post in Facebook, it automatically goes to Twitter as well.  I also put a Twitter widget on the library's website, so Tweets are automatically posted on the home page.  Three postings and I only did it once in Facebook.  Time saver.

Lisa


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Lisa Cohn, WebMaster, Programming

Bloomfield Public Library 

90 Broad Street, Bloomfield, NJ 07003

(973) 566-6200 x217, lcohn at bplnj.org, 

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http://www.bplnj.org/

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From: "Nieves Gonzalez" <nievesglez at US.ES>
Sent: Sunday, December 04, 2011 7:15 AM
To: WEB4LIB at LISTSERV.ND.EDU
Subject: Re: [WEB4LIB] Web 2.0 Experiences

Hi all,
 Do you know if any library is collecting data from their social networks and social sites on a regular basis? I refer to data such as number of posts in blogs, Twitter followers, Facebook comments, etc.

I would like to establish some kind of metrics in order to define some quality indicators. 
I'm librarian and teacher in Seville, Spain. 
Thanks a lot.

--------------------------------------------

Nieves González Fernández-Villavicencio
Librarianship
@nievesglez
www.nievesglez.com


On Sun, Dec 4, 2011 at 04:13, Kim Lehn <rajunask1 at owls.southernct.edu> wrote:

Hi Michael,


The public library that I frequently use has a Facebook and a Twitter account.  It

has almost 500 people who "Like" them on Facebook, and about 80 followers on

Twitter.  It is interesting to me that they post different information on both.  The

Facebook account has fewer updates and usually posts about upcoming events.

Other than the library posts, there is very little activity on the account. The

Twitter account is updated almost daily, letting followers know about upcoming

events.  If there is no event to post about they share other tidbits of information

about the library.


I am guessing that they are managed by two different people.  Personally I think

they should update on Facebook more because there are way more followers.  I

also don't think that it is a waste of time, it is just one more way to reach out to

patrons.  To me it is easier to learn about library events through the news-feeds

rather than visiting the library websites.


Kim Lehn

MLS Student



Southern Connecticut State University


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2011-12-03


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