[Web4lib] Defining Library Website Success w/Analytics

[Chester D. Mealer]

That's a tricky question. In general, your website is to provide information about the library or to direct users to a service they can use online. So you could use analytics to set up a couple of goals which each funnel to the access page for different types of information or services.

Chester Mealer
Webmaster
Rapides Parish Library
chester at rpl.org

-----Original Message-----
From: web4lib-bounces at webjunction.org [mailto:web4lib-bounces at webjunction.org] On Behalf Of Zeth Lietzau
Sent: Tuesday, May 18, 2010 5:23 PM
To: web4lib at webjunction.org
Subject: [Web4lib] Defining Library Website Success w/Analytics

Hi all,

We're starting the process of redefining what we consider the success of our library's website. We're looking at a variety of ways to establish performance measures that are more sophisticated than simple page views. Anybody out there track something that you've found useful? Also, we use Google Analytics, so I would love to hear specifically how others have used that to set website goals for a public library.

Thanks in advance,
Zeth

Zeth Lietzau
Manager
Community Technology Center / Web Information Services
Denver Public Library
zlietzau at denverlibrary.org
720-865-1725




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