[Web4lib] Link to Library site on College website

[Brian Gray]

It seems to me libraries are marketed a lot - at least every institution oo
organization I have been involved. Are you considering a specific kind of
marketing when you say "Libraries are rarely, if ever, marketed"?

Brian Gray
mindspiral at gmail.com
bcg8 at case.edu


On Wed, Jan 27, 2010 at 9:42 AM, Robert Balliot <rballiot at gmail.com> wrote:

> Libraries are rarely, if ever, marketed. Yet, with an on-line catalog /
> databases, Library web content represents nearly 100% of the potential web
> pages representing a college or University. So, they can have a huge
> influence on potential buyers of college and University services.
>
> I have had commercial clients who spend in excess of $300,000 per month in
> Google Ad Words alone. My task is to get them to the top five in organics.
> Applying the some of same principles, it is relatively easy to place in the
> top five for any college or University library because libraries are simply
> not marketed. They are not being competitive. Here is an example using the
> phrase -  Providence College Library
>
> http://oceanstatelibrarian.com/libraries/providence_college.htm
>
> Libraries are relatively untapped marketing resources for colleges and
> Universities.  The idea of hiding nearly 100% of potential content by not
> linking directly from the home page is really, really bad marketing.
>
> R. Balliot
> http://oceanstatelibrarian.com/contact.htm
>
>
>
> On Tue, Jan 26, 2010 at 8:17 PM, Alan Cockerill
> <alan.cockerill at jcu.edu.au>wrote:
>
> > On a practical note - what percentage of your institution's total page
> hits
> > are library hits?  It makes design sense to have commonly visited pages
> > quickly accessible.
> >
> > Our marketing people use Google Analytics to track usage and the Library
> > Home page is consistently one of the top 3 pages for the entire
> > institution.
> >
> > Alan Cockerill
> > Library Technologies Coordinator
> > James Cook University
> >
> > PO Box 6811
> > CAIRNS QLD 4870
> > Phone:+61 7 4042 1737
> > Fax: +61 7 4042 1516
> > Email: Alan.Cockerill at jcu.edu.au
> > Skype: alan.cockerill.jcu
> > Web: http://cms.jcu.edu.au/libcomp/assist/contacts/JCUPRD_017401
> > Blog: http://jculibrarytechnology.blogspot.com/
> >
> >
> > CRICOS Provider Code: 00117J (QLD)
> >
> >
> >
> >
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