[Web4lib] PostRankT > Online Content Ranking

[McKiernan, Gerard [LIB]]

Colleagues/

 

A Major WeekEnd Discovery !

 

/Gerry 

 

PostRank(tm) is a scoring system developed by AideRSS to rank any kind
of online content, such as RSS feed items, blog posts, articles, or news
stories. PostRank is based on social engagement, which refers to how
interesting or relevant people have found an item or category to be. 

 

Examples of engagement include writing a blog post in response to
someone else, bookmarking an article, leaving a comment on a blog, or
clicking a link to read a news item.

 

PostRank measures engagement by analyzing the types and frequency of an
audience's interaction with online content. An item's PostRank score
represents how interesting and relevant people have found it to be. The
more interesting or relevant an item is, the more work they will do to
share or respond to that item so interactions that require more effort
are weighted higher.

 

PostRank scoring is based on analysis of the "5 Cs" of engagement:
creating, critiquing, chatting, collecting, and clicking. By collecting
interaction engagement_metrics in these categories the overall
engagement score is calculated and the PostRank value is determined.

 

The 5 Cs of Engagement 

 

Creating 

The strongest form of engagement is demonstrated by using an item as
inspiration to create your own, for example, writing your own blog post
that responds to or refutes someone else's blog post. Creation requires
the most thought and investment of time, actively generates
conversation, and therefore indicates the highest level of engagement. 

 

Critiquing

Reading a blog post and then leaving a comment requires an investment of
time, thought and effort (or sometimes just typing and name-calling...),
and is a form of conversation. However, it requires less effort than
writing a whole blog post. So while it is an important action, it does
not indicate as much engagement as Creating. 

 

Chatting

Sharing and discussing information can often be started with one click,
so it doesn't require a major investment of effort. However, a desire to
share is a strong indication of relevance, and the act of sharing and
its ensuing discussion are acts of conversation. Use of social media
applications like Twitter encourage both the sharing of information and
the resulting conversations. As a result, social media "chatting"
indicates a good level of engagement. 

 

Collecting

Bookmarking or submitting items to social sites also tend to be
"one-click" actions. They are intentional acts of archiving and sharing,
but don't require much time or effort. However, the sharing that occurs
often sparks conversations, so Collecting does demonstrate some
engagement. 

 

Clicking

Activities like clicks and page views indicate lower engagement because
they're passive interactions. Clicking a link to read a blog post
doesn't require much work, and you're not giving anything back except
your reading time. It is an intentional act, however, and thus indicates
a mild level of interest and engagement. Which may grow after the item
is read.

[snip]

 

Engagement Sources We Track

 

Engagement sources evolve as new and interesting ways of interacting
with with online content evolves. Here are several examples of
engagement data sources that are included in PostRank:

 

 

Views - Real-time > Pageviews within RSS readers and via PostRank
widgets 

 

Clicks - Real-time > Clicks within RSS readers and via PostRank widgets 

 

Comments - Periodic updates > The number of comments on the item 

 

Google Trackbacks - Periodic updates > The number of links to the item
from other websites 

 

FriendFeed - Real-time >The number of comments and likes on the item 

 

Digg - Real-time > The number of diggs, and comments on the item 

 

Reddit - Real-time > The number of comments and votes (up and down) on
the item 

 

Tumblr - Real-time > The number of Tumblr mentions 

 

del.icio.us - Real-time > The number of bookmarks saved 

 

Ma.gnolia - Real-time > The number of bookmarks saved 

 

Diigo - Real-time > The number of bookmarks saved 

 

Furl - Real-time > The number of bookmarks saved 

 

Twitter - Real-time > The number of Twitter mentions 

 

Jaiku - Real-time > The number of Jaiku mentions 

 

Identi.ca - Real-time > The number of Identi.ca mentions 

 

Brightkite - Real-time > The number of Brightkite mentions 

 

Twit Army - Real-timec > The number of Twit Army mentions 

 

Blip - Real-time > The number of Blip mentions 

 

Feecle - Real-time > The number of Feecle mentions 

 

MexicoDiario - Real-time > The number of MexicoDiario mentions 

 

All Appropriate Links Available From 

 

[ http://tinyurl.com/kku8oy ]

 

BTW: Many Of My Blog Postings On Scholarship 2.0 Have Achieved 'Best
Posts' Ratings 

(Including Several Original Content Posts [:-)] 

 

eNJoY !

 

/Gerry 

 

Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011

 

gerrymck at iastate.edu

 

 

There Are No Answers, Only Solutions / Olde Irish Saying

 

The Future Is Already Here, It's Just Not Evenly Distributed /

Attributed To William Gibson, SciFi Author / Coined 'Cyberspace