[Web4lib] Google Analytics - Tracking Installed

[Maccabee Levine]

We are investigating this at the moment as well.  The route we're taking 
initially is to use GA's "event tracking" API, which allows much more 
fine-grained reporting of what the user did than simply 'loaded X 
page'.  For example, we are hoping to use the "label" parameter to 
quantitatively analyze which drop-down options are actually used on our 
'advanced' search screen, and whether there are differences in the 
searching practices of in-library vs. external users.  I have not seen 
any guide on implementing GA's event tracking for a library, however an 
overview of the API itself here: 
http://code.google.com/apis/analytics/docs/tracking/eventTrackerOverview.html 


Maccabee

On 10/27/2009 8:31 PM, Tim Spalding wrote:
> Related question: What's the state of the art of using Google
> Analytics to measure *catalog* (OPAC) usage? It would be, I think,
> quite tricky to have it track things intelligently—to get at the sort
> of pages hit, for example. Has anyone done this successfully, or
> published a guide to it?
>
> Best,
> Tim
>
>
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-- 
Maccabee Levine
Emerging Technologies Librarian
Polk Library 110
University of Wisconsin Oshkosh
Oshkosh, WI 54901
920-424-7332