[Web4lib] What to call the links

[Cox, Thomas]

Hi All,

I've received a couple requests for the information and findings on our
ethnographic research study.  You can find methodology and findings
here:

http://www.library.tufts.edu/tisch/staff/webTeam/ethno/

Thanks everyone.  I'm finding this discussion very helpful.

Thom

-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Elizabeth Edwards
Sent: Thursday, May 01, 2008 10:27 AM
To: Leo Robert Klein
Cc: Web4lib at webjunction.org
Subject: Re: [Web4lib] What to call the links

All:

My survey of library website language is available here:
http://spreadsheets.google.com/pub?key=p8kTawTxfuMk3AFyxwaEaXw

Thomas, I'd be interested in the results of your study as well.  The
resource that I referred to was this site, mentioned in an earlier
message:
Library Terms That Users Understand
John Kupersmith

http://www.jkup.net/terms.html

Elizabeth

On Thu, May 1, 2008 at 9:47 AM, Leo Robert Klein <leo at leoklein.com>
wrote:
> Elizabeth Edwards wrote:
>
>
> > In response, we did a language usability test with students and
staff, and
> > found that in some instances, our branding ("consortium loan
service"
> rather
> > than "borrow from other schools") was preferred - while in others,
> students
> > responded to the task-based terminology.  These results may be
flawed,
> > however, because in at least some instances students appeared to be
> looking
> > for the terminology that was closest to the language currently in
use on
> our
> > website.
> >
>
>  Wow, "consortium loan service" won out over "borrow from other
schools"?
> I'd only pick the former if my name was "Consortium".
>
>  Was there any reason for this?
>
>  LEO
>
>  -- -------------------
>  www.leoklein.com (site)
>  www.ChicagoLibrarian.com (blog)
>
>  aim/msn/yhoo/goog: 'leorobertklein'
>  -- -------------------------------
>
>
>
>
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>



-- 
"Life meant convincing another that you knew what it meant to be
alive." - Richard Powers, Galatea 2.2


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