[Web4lib] Brilliant Database Marketing Campaign

[Thomas Dowling]

On 9/19/2007 10:56 AM, Robert L. Balliot wrote:

> 
> I guess that is part of the brilliance of the
> campaign - the graphic triggers an emotional
> reaction irrelevant to the message that broadens
> the impact of the message. In your case, it
> brought out a pirate, in others it might bring
> out someone's inner leprechaun <http://en.wikipedia.org/wiki/Leprechaun> . 


Aye, but part o' the jest is that today be Talk Like a Pirate Day, and
not Talk Like a Scurvy Leprechaun Day.