Re: [Web4lib] prove that library 2.0 isn´t useless

[Jorge Serrano Cobos]

Sure, we can think on many indicators, but we need something -whatever- to
be convinced and to convince colleagues about why they could/should change
and move on.

In Spain we have a whole standardized bunch of indicators, and the data from
the whole country is centralized here:
http://mapabpe.mcu.es/menu_anexos.html

If you take some of the indicators, for example requests, (
http://mapabpe.mcu.es/controlbibliotecas.cmd?idbiblioteca=1&idopcion=54&Cagrupar=Ca&comunidad=1&elano=2006&Autonomia=Ca)


we can see some states with negative growth, and these are the indicators
that politicians can use to give money -or not-.

Other indicators show similar problems, like less queries to OPACs
http://mapabpe.mcu.es/controlbibliotecas.cmd?idbiblioteca=1&idopcion=58&Cagrupar=Ca&comunidad=1&elano=2006&Autonomia=Ca

others perform possitive (thank God) The thing is, this is were
justification has to be made if you want librarians to change their mind, or
worse, politicians (the ones with the money) at least in Spain.

I use to do Web Analytics and Search Analytics for my e-commerce clients,
who are totally different species. I know they want raw data, more sales,
more engaged users, things like that. Anyone doing multivariant or A/B tests
or changing just a background colour on their websites and connecting that
with more services visitors, more time spent, more -anything- taking apart
other factors? That is causal relationship, the kind of demonstration to be
shown at a conference.

Anyway, thanks in advance,

 --
Jorge Serrano-Cobos
Head of Digital Content Department
http//www.masmedios.com

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On 11/3/07, B.G. Sloan <bgsloan2 at yahoo.com> wrote:
>
>
> The concept of ROI and libraries is an interesting one. I would imagine
> that in the physical library there are a lot of returns on investments that
> don't look too good (e.g., books that are acquired but never read, etc.,
> etc.).
>
> To be fair, if libraries were to try to measure ROI for Library 2.0projects, they should do the same for projects in the physical library. Do
> libraries do that? If so, how?
>
> Bernie Sloan
>
> "Anderson, Patricia" <pfa at umich.edu> wrote:
> The flaw in this question is the assumption that unless something brings
> patrons to the physical library it is useless. Gatecounts are a ROI metric
> whose time is past. There are other ways we can and should be measuring
> patron engagement with the librarians and the resources provided by the
> library. For one, I would like to see something that measure the amount of
> TIME spent in what type of interactions with patrons, rather than numbers of
> questions answered, just for one.
>
> Sorry for turning the question on its head, but I think this really is a
> "return on investment" question, rather than a Library 2.0 question. We
> have to answer first how we measure ROI, and *then* we can look at how
> Library 2.0 and social technologies impact on that.
>
> My two cents,
>
> Patricia Anderson, pfa at Umich.edu
>
>
> -----Original Message-----
> From: web4lib-bounces at webjunction.org on behalf of Jorge Serrano Cobos
> Sent: Fri 11/2/2007 6:20 PM
> To: Web4lib at webjunction.org
> Subject: [Web4lib] prove that library 2.0 isn´t useless
>
> Hi:
>
> Reading "We Know What Library 2.0 Is and Is Not" by Michael Casey and
> Laura
> Savastinuk in
> http://www.librarycrunch.com/2007/10/we_know_what_library_20_is_and.htmlcomes
> to my mind the need to have more figures, more numbers, more indicators,
> to
> demonstrate if a change in our websites to Library 2.0 approach, even just
> a
> 1.0 better performance and user centered design change, does really brings
> more users to physical library.
>
> Do you have any figures on this issue? Could you prove it? Any experiences
> showing that a usability design change, not only brings more users to the
> web, but more requests? And a library 2.0 approach? Or is the step from
> the
> web to the real bookshelf too long?
>
> Thanks in advance, and sorry for my english... (I´m spaniard)
>
> --
> Jorge Serrano-Cobos
> Head of Digital Content Department
> http//www.masmedios.com
>
> Social Networks:
> http://www.facebook.com/profile.php?id=590138596
> http://www.linkedin.com/in/jorgeserranocobos
> http://jorge-serrano-cobos.neurona.com
>
> Thinkepi Group Member
> http://www.thinkepi.net
> Personal web: http://trucosdegoogle.blogspot.com
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-- 
Jorge Serrano-Cobos
Departamento de Contenidos
http//www.masmedios.com

Redes Sociales:
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