[Web4lib] Google:// Coop | Desktop 4 | Trends | Notebook

Wed May 10 16:51:58 EDT 2006

Google Never Sleeps:

The Coop tool seems interesting but the link that Google published is Error
404.

/rich

---------- Forwarded message ----------
From: GooglePress <press at google.com>
Date: May 10, 2006 3:30 PM
Subject: New Google Search Technologies Make Information Easier to Discover,
Organize and Share
To: GooglePress <GooglePress at googlegroups.com>

New Google Search Technologies Make Information Easier
to Discover, Organize and Share

MOUNTAIN VIEW, Calif., May 10, 2006 - Today, Google Inc. (NASDAQ:
GOOG) announced new technologies to enhance and improve the search
experience.  Three new products - Google Co-op, Google Desktop 4, and
Google Notebook - advance the state of the art in search by helping
users worldwide find and share more relevant information.  The products
all incorporate new capabilities that leverage user communities,
enabling users to either share more information with others or benefit
from other users' expertise to improve the accuracy of search
results.

The company also introduced Google Trends, a new tool that enables
users to examine billions of searches conducted on Google to gain
insight into broad search patterns over time.

"Google Co-op and the other new services announced today combine the
power of Google's technology with the context, knowledge, and unique
expertise of individuals," said Jonathan Rosenberg, senior vice
president, Product Management, Google Inc.  "As a result, users can
find the information they are looking for - no matter how specialized
or specific - faster than ever."

Google Co-op Beta
Google Co-op beta is a community where users can contribute their
knowledge and expertise to improve Google search for everyone.
Organizations, businesses, or individuals can label web pages relevant
to their areas of expertise or create specialized links to which users
can subscribe.

Once a user has subscribed to a provider's content, all of that
provider's labels and subscribed links are added to the user's
search results for relevant queries. These contributions serve as meta
information that helps Google's search algorithms connect users to
the most relevant information for their specific query. Users
interested in contributing can get started at www.google.com/coop.

For example, a doctor can label web pages related to arthritis, and
users who subscribe to that doctor's information will receive options
at the top of the results for more specific information such as
"treatment," "symptoms," or "for health professionals" when
they enter a relevant query.

As a first step, Google has worked with partners to annotate web pages
related to health and city guides and to offer dozens of subscribed
links to specialized content such as restaurant and movie information.
Going forward, the broader online community will begin building out new
topic areas and subscribed links to help improve the way people find
and discover information online.

Users can subscribe to content and providers at
www.google.com/coop/directory. Google Co-op is available today on all
English language Google domains including Australia, Canada, New
Zealand, and the United Kingdom.

Google Desktop 4 Beta
Also announced today, Google Desktop 4 beta - available in English,
French, Italian, German, Spanish, Dutch, and Brazilian Portuguese -
offers another way for users to improve their search experience, by
personalizing their desktops with the introduction of Google Gadgets.
These gadgets are mini-applications that reside on users' desktops and
deliver a variety of personalized information such as games, media
players, weather and news. Google Desktop can also recommend new
gadgets and can automatically create a personalized homepage for users
based on the subjects they frequently search and access.

Google currently has hundreds of gadgets users can add to their
desktops and with the new Google Desktop Gadgets API, developers can
easily create and share their own gadgets with other users.

Google Desktop 4 also enables users to:
·       Access their Google Gadget content and settings from other
computers and protect it from computer crashes by saving it online.
·       Add favorite gadgets from their personalized Google homepage right
onto their desktops.
·       Easily access other Google services from their desktop.  For
example, users can view upcoming birthdays with the orkut.com gadget,
see what's popular on Google Video, or access their Google Calendar
directly on the desktop.
·       Manually re-index their computers or remove deleted files from
search results.

Additionally, Google Desktop 4 now offers an option for network
administrators to disable Search Across Computers on both the consumer
and enterprise versions of the product at the network level by simply
blocking access to a specific URL.

Google Desktop 4 will be available in additional languages and include
more localized features for users around the world as the product
evolves. Additional information on the newest version of Google Desktop
is available at http://desktop.google.com.

Google Trends from Google Labs
Available today from Google Labs at www.google.com/trends, Google
Trends builds on the Google Zeitgeist to help users find facts and
trends related to Google usage around the world.  Google Trends enables
users to learn how popular a particular search term has been on Google
over time and see the relevant news articles that ran on that subject.

"For the first time ever, Google is making it possible to sift
through billions of search queries from around the world to see what
people are thinking about," said Marissa Mayer, vice president,
Search Products and User Experience, Google Inc.

With Google Trends, users will be able to observe the collective
interests of all Google users to gain general insight into topics such
as people's preferences on ice cream flavors, American Idol
contestants, or the relative popularity of brands and politicians in
specific countries.

Google Notebook from Google Labs
Google Notebook is a simple way for users to save and organize their
thoughts when conducting research online. This personal browser tool
permits users to clip text, images, and links from the pages they're
browsing, save them to an online "notebook" that is accessible from
any computer, and share them with others.

Google Notebook is an interactive scratch pad for every website a user
visits, offering a single online location to collect web findings
without having to leave the browser window. For example, if a user were
planning a vacation, she could clip the most relevant materials on the
pages she visits and add personal notes to help organize all of her
research.

Users can make their Google Notebook public and share the notes they've
taken with others. As a result, the time and effort put into their
research can be harnessed by the online community as a whole.

Google Notebook will be available next week from Google Labs at
www.google.com/notebook.

About Google Inc.
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google's targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe, and Asia. For more information, visit www.google.com.

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