[Web4lib] Lists of web search terms?

[Patricia F Anderson]

Hi, Carolyn,

What you believe your customer is hoping to do could possibly cause 
problems for them. My understanding of the Google patent is that they try 
to prevent obvious manipulation of the rankings by such techniques as 
metatags, and the use of these can actually lead to a site being ranked 
lower.

"Careful reading leaves an impression that the ideas behind the patent 
are designed to build a firewall against link spam and other forms of 
obvious ranking manipulation." 
Google Patent Study
Jim Hedger | Contributing Writer | 2005-06-09 
<http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20050609GooglePatentStudy.html>

"That is, you may do everything by the book, but something somewhere trips 
a spam filter and your site may mistakenly get sandboxed, penalized or 
banned."
Google's Patent Implications
By Jill Whalen - June 30, 2005
<http://www.searchengineguide.com/whalen/2005/0630_jw1.html>

Just something to ponder,

Patricia Anderson, pfa at umich.edu

> On Jul 20, 2005, at 4:17 PM, cruby at micron.com wrote:
>
>> Please excuse the cross-posting.
>> 
>> I am stumped on where to look for answers to a question our library
>> received.  Our customer wants to know if there is a list of web search
>> terms commonly used by their target audience,  students currently
>> enrolled as juniors and seniors at universities who are majoring in
>> electrical engineering, computer engineering, chemical engineering, or
>> materials science.
>> 
>> Basically, I think what my customer wants to do is add meta-tags to our
>> website so that it will be one of the results when the students are
>> searching the web for internships and jobs.  This would supplement the
>> on campus recruiting we already do.  I know that articles have been
>> written on how to get people to come to your website but I've not been
>> able to locate anything that addresses what kinds of terms should be
>> used when designing your web site, especially for such a specific
>> audience.  Is there anything, to your knowledge, that might help?
>> 
>> Thanks for any advice or suggestions you can provide!
>> 
>> Carolyn
>> 
>> Carolyn Ruby-Weilage
>> Micron Research Library
>> Micron Technology
>> Boise, ID
>> cruby at micron.com
>> 208-368-4257