[Web4lib] Lists of web search terms?

[Tito Sierra]

Hello Carolyn,

Even if you could find the best search terms and your customer added  
them to their website, would this accomplish the goal to getting  
these students to actually visit the website?  For searches such as  
"computer science internships" (or even "materials science  
internships") you're going to get a lot of results in a search engine  
like google, and the likelihood that their website will be on the  
first page or two of results may be very small.  This is why many  
websites pay to appear as sponsored links in Google for searches like  
this.

I would second Richard Wiggins' advice of suggesting a focus group to  
see how students actually search for jobs and internships in these  
fields.  If you get some agreement on what channels are used by this  
audience to find jobs, your customer can tailor their online  
marketing efforts for these channels.

Tito

On Jul 20, 2005, at 4:17 PM, cruby at micron.com wrote:

> Please excuse the cross-posting.
>
> I am stumped on where to look for answers to a question our library
> received.  Our customer wants to know if there is a list of web search
> terms commonly used by their target audience,  students currently
> enrolled as juniors and seniors at universities who are majoring in
> electrical engineering, computer engineering, chemical engineering, or
> materials science.
>
> Basically, I think what my customer wants to do is add meta-tags to  
> our
> website so that it will be one of the results when the students are
> searching the web for internships and jobs.  This would supplement the
> on campus recruiting we already do.  I know that articles have been
> written on how to get people to come to your website but I've not been
> able to locate anything that addresses what kinds of terms should be
> used when designing your web site, especially for such a specific
> audience.  Is there anything, to your knowledge, that might help?
>
> Thanks for any advice or suggestions you can provide!
>
> Carolyn
>
> Carolyn Ruby-Weilage
> Micron Research Library
> Micron Technology
> Boise, ID
> cruby at micron.com
> 208-368-4257
>
>
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