[WEB4LIB] Pew Internet Life Report on Search Engine Users

[Thomas Bennett]

With Internet searching in mind,  this past weekend a cartoon on one of
the Disney channels had the mother telling the children how they could
find out all about the Polar Bear on the Internet.  And then, they start
singing a song about how you can find anything and everything on the
Internet.  It sounded like it may have been an Australian cartoon by the
accent.  But this is what Disney is teaching the children, <sarcasm> so
it must be true</sarcasm>


Thomas

On Tue, 2005-01-25 at 15:06, Sloan, Bernie wrote:
> A new Pew Internet Life report on search engine users was released this past Sunday. 
> 
> "Internet searchers are confident, satisfied and trusting - but they are also unaware and nave...Only 38% of users are aware of the distinction between paid or 'sponsored' results and unpaid results. And only one in six say they can always tell which results are paid or sponsored and which are not. This finding is ironic, since nearly half of all users say they would stop using search engines if they thought engines were not being clear about how they presented paid results."
> 
> More details:
> 
> http://www.pewinternet.org/PPF/r/146/report_display.asp
> 
> Bernie Sloan
> Senior Library Information Systems Consultant, ILCSO
> University of Illinois Office for Planning and Budgeting
> 616 E. Green Street, Suite 213
> Champaign, IL  61820
> 
> Phone: (217) 333-4895
> Fax:   (217) 265-0454
> E-mail: bernies at uillinois.edu
> 
> 
> 
>