Pew Internet Life Report on Search Engine Users

[Sloan, Bernie]

A new Pew Internet Life report on search engine users was released this past Sunday. 

"Internet searchers are confident, satisfied and trusting - but they are also unaware and naïve...Only 38% of users are aware of the distinction between paid or 'sponsored' results and unpaid results. And only one in six say they can always tell which results are paid or sponsored and which are not. This finding is ironic, since nearly half of all users say they would stop using search engines if they thought engines were not being clear about how they presented paid results."

More details:

http://www.pewinternet.org/PPF/r/146/report_display.asp 

Bernie Sloan
Senior Library Information Systems Consultant, ILCSO
University of Illinois Office for Planning and Budgeting
616 E. Green Street, Suite 213
Champaign, IL  61820

Phone: (217) 333-4895
Fax:   (217) 265-0454
E-mail: bernies at uillinois.edu