No subject

[Stokes Lauren P.]

We are having a discussion about promoting an African-American InfoGuide
URL in the print materials promoting the events and activities tied to
the heritage month.  The theme for African-American Heritage Month (Feb
2005) is "Black Threads".  Some of us have suggested using a redirected
URL "blackthreads.lvccld.org" as the url to promote the InfoGuide which
has library, web and local resources listed in it.  Others think we
should only promote the library's website www.lvccld.org
<http://www.lvccld.org/>  in the print material.  This is what has been
done in the past.  There has never been a reference to a specific
'product' related to the promotion in the print material just a general
reference to see the website for additional information.  
 
Have other libraries used a direct URL to a 'product' found on the
website?  If so what results or feedback did you get?
 
If you use just the library's URL how do you promote a specific
'product' in print material? Do you give them directions on how to find
it on the website?
 
 
 
Lauren Stokes
Virtual Library Manager
Las Vegas-Clark County Library District
stokesl at lvccld.org
702.507.3414
 



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