Reference Service and Text Messaging

[Linda Arret]

Altarama introduces Reference by SMStm at VRD 2004 in Cincinnati
 
Complementing its range of products that enhance the reference function of
libraries, Altarama announces Reference by SMS, the first service designed
specifically to allow libraries to seamlessly expand their reference
delivery methods to include SMS ("simple message service").  
More commonly knows as "text messaging," SMS has seen its popularity explode
among students, business people, and nearly everyone else with a cell phone.

 
Reference by SMS is inexpensive, simple to use, and highly effective.  It
can be used by libraries anywhere that text messaging services are offered
by the local cell carriers.  It provides for SMS-based inbound and outbound
library correspondence of any type:  reference, circulation, among staff,
etc.  Libraries looking for ways to stay current with patron expectations
will find the option to send overdue and other notices by text message an
interesting alternative, and possibly save considerable costs compared to
phone-based systems. 
 
Reference by SMS provides a phone number specific to a library that can be
advertised for sending text messages to the library, which are automatically
converted and delivered to an email address that the library specifies.  The
librarians monitoring that email address create responses in their normal
email using a plug-in tool designed to assist with short replies, and the
responses are automatically converted from email to text message, and
delivered to the patron's cell phone.  No new operating procedures are
required! 
 
It couldn't be easier or more affordable to add SMS to your service -
Altarama has done all the homework.  Statistics are even available to
evaluate the success of your new service.
 
The latest features of RefTracker V3 reference management system for
improving the reach and effectiveness of the response services provided by
your library will also be on show at our VRD stand.  RefTracker already
manages questions coming into your library from phone, desk, web forms,
chat, post, and fax.  Integration of requests coming in from SMS and many
different email sources is underway.  It truly is the keystone application
for every reference department.
 
Contact Altarama (www.altarama.com <http://www.altarama.com/> ) to find out
more, and visit us at the VRD conference in Cincinnati, Nov 7-9.
 
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Linda Arret
Managing Librarian
North America & Europe
Altarama Information Systems
Voice: 301-332-8666 (mobile)
Email: linda.arret at altarama.com
 <http://www.altarama.com> http://www.altarama.com
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