[WEB4LIB] Re: Free Britannica Going Away / Banner ads

[Daniel Messer]

I truely believe that banner ads are truly ineffective anymore. I don't even 
see them and I know for a fact that others feel the same. Like you stated, 
some have defense programmes against bombardment with banner ads, some have 
banner blindness and others just don't care.

As for whether or not they could be more successful, well it's hard to say. I 
don't think I'd care if they were less raucous. Many ads I do notice really 
aren't nasty "in your face" ads. However, the ones that I absolutly loathe 
and think should be completely removed are the ones that appear to be a 
message that your computer is giving you. A good example of this are the ones 
that say things like "You have a message waiting" or "Your Internet 
Connection is slowing" and they offer you an Okay button much the style of 
Win 9x programmes. As for the entertainment factor, it'd take a lot for a 
banner ad to entertain me. In my opinion, TV ads can be entertaining or funny 
because you've got sight and sound mediums working together to produce 
something funny or endearing or whatever. Print only has sight. I can name 
several TV commercials that I think are funny or entertaining in some way. 
Right now, I can only think of one print ad that I thought was good. And 
since banner ads are essentially the same as print ads, the same applies.

Dan


Elena O'Malley <omalleye at emmanuel.edu> said:

> Are banner ads truly ineffective? Or would they, or can they, be
> successful if they were less raucous (or more entertaining) and 
> measured success by brand identification leading to eventual 
> purchase rather than clickthrough rate? Have they already tried and 
> determined that it either doesn't work at all or isn't cost-effective?
> 
> My apologies to those who consider this too long and/or off-topic.



-- 
The subject in question...
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Daniel Messer
Technologies Instructor
Yakima Valley Regional Library
dmesser at yvrls.lib.wa.us
509-452-8541 ext 712
102 N 3rd St  Yakima, WA  98901
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When the going gets weird, the weird turn pro.
                                         -Hunter S. Thompson