[WEB4LIB] RE: Marketing online Services

[stephanie spearman]

We are going to put up a ten foot banner on the front
of the library with the web address--something created
by a graphics company so it looks nice. BTW, this was
suggested by our library board.
Stephanie Spearman
Electronic Services Librarian
NGRL
Dalton, GA


--- Margaret Escherich <esche_ma at oaklandlibrary.org>
wrote:
> A slight twist on Bernie's request -
> 
> We are making our first large-scale remodel of our
> public web site, and want
> to begin promoting our online presence to the
> community.  What have people
> done/do people do to promote their web sites?  We've
> seen some nice
> bookmarks, we'll do articles in the papers, run some
> ads, what else?  What
> angles did/do people think are effective?
> 
> Thanks!
> 
>  Margaret Escherich Hazel
>  Senior Librarian/Webmistress
>  Oakland Public Library
>  http://oaklandlibrary.org
> 
> > -----Original Message-----
> > From: web4lib at webjunction.org
> > [mailto:web4lib at webjunction.org]On Behalf Of
> Sloan, Bernie
> > Sent: Thursday, July 05, 2001 1:37 PM
> > To: Multiple recipients of list
> > Subject: [WEB4LIB] Marketing Digital Reference
> Services -- Summary
> >
> >
> >
> > About six weeks ago I posted a note inquiring
> about the marketing
> > of digital
> > reference services. I promised to share results
> with the list.
> >
> > I received five responses, each one asking me to
> share any information I
> > received.
> >
> > So, I thought I'd try once more in case some folks
> might have missed my
> > original request:
> >
> > I'd like to hear from people who feel that they've
> done a good job of
> > marketing their digital/online/electronic
> reference service. I'm
> > interested
> > in both synchronous services (e.g., chat
> reference) and asynchronous
> > services (e.g., e-mail reference).
> >
> > I'm especially interested in hearing from folks
> who feel they've been
> > successful at targeting their marketing efforts to
> "niche" groups such as
> > such as specific college departments, online
> classes, or distance
> > learners.
> >
> > Thanks!
> >
> > Bernie Sloan
> > Senior Library Information Systems Consultant
> > University of Illinois Office for Planning and
> Budgeting
> > 338 Henry Administration Building
> > 506 S. Wright Street
> > Urbana, IL  61801
> > Phone: (217) 333-4895
> > Fax:     (217) 265-0454
> > E-mail: bernies at uillinois.edu
> >
> 


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