[WEB4LIB] Marketing online Services

[Margaret Escherich]

A slight twist on Bernie's request -

We are making our first large-scale remodel of our public web site, and want
to begin promoting our online presence to the community.  What have people
done/do people do to promote their web sites?  We've seen some nice
bookmarks, we'll do articles in the papers, run some ads, what else?  What
angles did/do people think are effective?

Thanks!

 Margaret Escherich Hazel
 Senior Librarian/Webmistress
 Oakland Public Library
 http://oaklandlibrary.org

> -----Original Message-----
> From: web4lib at webjunction.org
> [mailto:web4lib at webjunction.org]On Behalf Of Sloan, Bernie
> Sent: Thursday, July 05, 2001 1:37 PM
> To: Multiple recipients of list
> Subject: [WEB4LIB] Marketing Digital Reference Services -- Summary
>
>
>
> About six weeks ago I posted a note inquiring about the marketing
> of digital
> reference services. I promised to share results with the list.
>
> I received five responses, each one asking me to share any information I
> received.
>
> So, I thought I'd try once more in case some folks might have missed my
> original request:
>
> I'd like to hear from people who feel that they've done a good job of
> marketing their digital/online/electronic reference service. I'm
> interested
> in both synchronous services (e.g., chat reference) and asynchronous
> services (e.g., e-mail reference).
>
> I'm especially interested in hearing from folks who feel they've been
> successful at targeting their marketing efforts to "niche" groups such as
> such as specific college departments, online classes, or distance
> learners.
>
> Thanks!
>
> Bernie Sloan
> Senior Library Information Systems Consultant
> University of Illinois Office for Planning and Budgeting
> 338 Henry Administration Building
> 506 S. Wright Street
> Urbana, IL  61801
> Phone: (217) 333-4895
> Fax:     (217) 265-0454
> E-mail: bernies at uillinois.edu
>