[WEB4LIB] RE: Napster announces new company: AppleSoup

[Sloan, Bernie]

No.....I think they really meant to say "viral". See the following for a
discussion of viral marketing. This piece begins "A lot of the energy behind
the Internet is the ability for everyone to be a publisher", and even
mentions "self-organizing viral distribution networks", which seems to fit
what's in the AppleSoup press release.

http://www.DraperVC.com/viralmarketing.html

Bernie Sloan

-----Original Message-----
From: Bob Rasmussen [mailto:ras at anzio.com]
Sent: Tuesday, July 18, 2000 1:07 PM
To: Multiple recipients of list
Subject: [WEB4LIB] RE: Napster announces new company: AppleSoup


On Tue, 18 Jul 2000, James Huesmann wrote:

> I found it fairly amusing to read their press release.  In one spot, it
> says:
> 
> 
> "These technical advances allow content owners to control, distribute and
> even sell their content via AppleSoup's extremely scalable and viral
> peer-to-peer network."
> 
> I believe they wanted it to say "virile", as in "energetic or vigorous",
> instead of "viral", as in "of, relating to, or caused by a virus".  Or did
> they?  Hmmm....

You get the eagle-eye award for today. This is a great irony, considering it
is Napster, which might be described as viral.

It reminds me of a letter I received years ago from a certain large OS
company, about how they were "commited to excellence", with exactly that
spelling.

-- 
Regards,
...Bob Rasmussen,   President,   Rasmussen Software, Inc.

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