California Webmasters - "Focus On Media Relations"

[Stephanie Stokes]

I thought this may be of interest to Southern Califoria Webmasters.
Check out the 'Keynote Speaker'
		Welcome & Keynote Speaker: Braxton Jarrett
		General Manager, COX INTERACTIVE MEDIA
		CIM will launch a World Wide Web Site devoted 
		to Orange County happenings this year. How
		can your library get in on the ground floor? 
		COX already has similar sites in 15 cities.
		Ten more to be established in March.

...a little 'home(web)work'
came up with some interesting PR Hot Tips for Library Web folks.
Webmasters are invited! How to register for the workshop follows.

	Hope to see your there!
	Stephanie Stokes, stephanie at ssdesign.com
	President Elect, FRIENDS of California Libraries
	415-749-0130   http://www.ssdesign.com/librarypr 

'home(web)work'.......

Press Release
http://biz.yahoo.com/prnews/97/08/21/cox_cxr_y_1.html

Coc Interactive Media
http://www.cimedia.com/

Quick Guide for Public Relations and Marketing Professionals
How to Supply Story Ideas/Information to San Diego's Newest Interactive Online
Magazine; Send Your News to Key Producers at SanDiegoInsider.com
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=105&STORY=/www/story/12-22
-97/384057&EDATE=
	
	
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          \\____//^\\____//	A   W O R K S H O P
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   Without support from the print and broadcast media, it's 
   difficult to get your library's message out to the public.
   Join us as we go behind the scenes of four top news 
   organizations in Southern California and learn how
   decisions are made that influence the media coverage your 
   library recieves. You'll discover how to gain visibility 
   for your organization through partnerships in print and 
   braodcast media. You'll hear from the people who work 
   directly with community organizations to set up successful 
   programs that boost your library.

   Location:	TIMES ORANGE COUNTY BUILDING - Comunity Room	
		1375 Sunflower  - Costa Mesa, California
	
   Please send in your reservation by Wednesday, January 28th,
   1998 on the form provided below. A fee of $25 per person 
   to cover lunch and materials should be included. For
   more information call FCL Board Member Martha Lydick 
   at 714-497-7053 or e-mail: MLydick at aol.com
   =========================================================
                        Presented By      
              FRIENDS of California Libraries
     &  Friends of the Orange County Library Foundation
   =========================================================

   9:30 am	Registration & Coffee 
			(Displays/Exhibits/Handouts)

   10:00 am	Welcome & Keynote Speaker: Braxton Jarrett
		General Manager, COX INTERACTIVE MEDIA
		CIM will launch a World Wide Web Site devoted 
		to Orange County happenings this year. How
		can your library get in on the ground floor? 
		COX already has similar sites in 15 cities.
		Ten more to be established in March.

   10:30 am	TIMES ORANGE COUNTY 
		Steve Burgard, Editorial Page Editor
		How do you get support from newspaper 
		editorial boards on issues that effect your 
		library? The ins and outs of Letters to 
		the Editor, op ed pieces.

   11:15 am	BREAK

   11:30 am	KNX RADIO & LOS ANGELES PUBLIC LIBRARY
		Monica Moracia, Assistant Director of
		Community Services, Peter Persic, Public 
		Relations Director, LA Public Library.
		The Radio stsion and the library have set 
		up well-attended issues forums, which are 
		presented at various branch libraries 
		during the year. A moderator from KNX 
		conducts each forum, which is recorded 
		and later aired on KNX.

   12:30 pm	LUNCH

   1:30 pm	KOCE-TV
		Rochello McReynolds, Director of Major 
		Gifts & Grants/Business Development.
		The TV station and the TIMES ORANGE COUNTY
		recently established a partnership in 
		presenting a half-hour news program weekday 
		evenings on KOCE. As a PBS station, KOCE 
		has held fundraisers in the community and 
		staff will share tips on raising money for 
		your library.

   2:30		WRAP-UP
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   YES! Please reserve ____ spaces for the February 7th

   FCL/FLF Media Relations Workshop. Enclosed is my check
   in the amount of $ _________ payable to FRIENDS of
   California Libraries. 
	Mail to:
	Friends Library Foundation
	P.O. BOX 1996
	Laguna Beach, CA 92652


  NAME ____________________________________________________

  ADDRESS _________________________________________________

  TELEPHONE _______________ E-MAIL ________________________

  LIBRARY AFFILATION/FRIENDS GROUP

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