who's bought whom -- a very specialized search engine!

[Cramer, Steve]

  http://namestake.com/
  
  This is a company that sells domain-name reports. It also provides a 
  search engine called "banner search" (on the left side of the 
  homepage) that returns banner ads from web search engines -- one can 
  use the banner search to see what search engines have sold what 
  keywords (or brand names, company names, etc).
  
  According to "Advertising Age" (1-18-99, p. 34), one of the V.P.'s of 
  Namestake wants the Internet Advertising Bureau to look into the 
  practice of keyword-selling, since "consumers" (i.e. web users) can 
  get confused "by the blurring of boundaries between search results and 
  banner ads."
  
  Steve Cramer
  Perkins Reference
     Duke University, NC, USA
     scramer at mail.lib.duke.edu