Writing for the Web (online course)

[Rory Litwin]

Writing for the Web

Instructor: Nicole Capdarest-Arest
Dates: September 5-30, 2016
Credits: 1.5 CEUs
Price: $175

http://libraryjuiceacademy.com/048-writing-web.php


Many users come to your website for information, and their ability to
interpret the information you provide will make the difference between a
good and a bad user experience. In this four-week course, you will learn
how to write web copy that is succinct, understandable, and engaging. You
will discover how users read online and the importance of focusing on your
essential messages, using space effectively, and treating your website as a
conversation with your users. You will learn how to establish a consistent
voice and tone, and how to use such techniques as layering information,
exploiting the power of parallelism, making good use of links, and keeping
active space in your content. You will also learn how to best use bulleted
and numbered lists and tables in presenting your web content, as well as
the importance of producing alternative text for visually impaired users.
Through examples, activities and hands-on practice, you will hone your
skills in writing using active voice, straightforward sentences, and
cutting unnecessary words.

This course can be taken as one of six courses needed to earn our
Certificate in User Experience (UX), but can be taken as a stand-alone
course as well.
http://libraryjuiceacademy.com/certificate-ux.php

Nicole Capdarest-Arest is the Clinical Librarian at Stanford University and
past Emerging Technologies Librarian at the Arizona Health Sciences
Library. She specializes in clinical knowledge services; emerging
technologies in academic health sciences libraries; website usability,
development and management; online tools to enhance library services;
mobile health; and health informatics.


This is an online class that is taught asynchronously, meaning that
participants do the work on their own time as their schedules allow. The
class does not meet together at any particular times, although the
instructor may set up optional sychronous chat sessions. Instruction
includes readings and assignments in one-week segments. Class participation
is in an online forum environment.

You can register in this course through the first week of instruction (as
long as it is not full). The "Register" button on the website goes to our
credit card payment gateway, which may be used with personal or
institutional credit cards. (Be sure to use the appropriate billing
address). If your institution wants us to send a billing statement or wants
to pay using a purchase order, please contact us by email to make
arrangements: inquiries at libraryjuiceacademy.com


Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
Tel. 218-260-6115
Fax 916-415-5446

inquiries at libraryjuiceacademy.com
http://libraryjuiceacademy.com/

Testimonials:
http://libraryjuiceacademy.com/testimonial.php

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http://twitter.com/libjuiceacademy

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2016-08-29
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