Developing a Website Content Strategy

[Rory Litwin]

Developing a Website Content Strategy

Instructor: Rebecca Blakiston
Dates: October 5-30, 2015
Credits: 1.5 CEUs
Price: $175

http://libraryjuiceacademy.com/049-content-strategy.php


In this four-week course, you will learn the process of developing a
website content strategy, from the first phase of conducting an audit of
your content, to the second phase of analyzing your current environment, to
the final phase of establishing a sustainable strategy that will ensure
your content is useful, usable, and findable. You will walk through each of
these three phases and discuss how to adapt various types of approaches for
implementation at your own institution. You will learn how to discover your
unique content problems, present them to your organization, and
subsequently establish new roles, responsibilities, and workflows for the
entire lifecycle of your content.

Rebecca Blakiston is a User Experience Librarian and the Website Product
Manager at the University of Arizona Libraries in Tucson, Arizona. She
provides oversight, management, and strategic planning for the library
website, specializing in guerilla usability testing, writing for the web,
and content strategy. She has published and presented nationally on topics
including instructional design, user experience, and continuous learning.

Read an interview with Rebecca Blakiston about the courses in this series:
http://libraryjuiceacademy.com/news/?p=270


This is an online class that is taught asynchronously, meaning that
participants do the work on their own time as their schedules allow. The
class does not meet together at any particular times, although the
instructor may set up optional sychronous chat sessions. Instruction
includes readings and assignments in one-week segments. Class participation
is in an online forum environment.

You can register in this course through the first week of instruction. The
"Register" button on the website goes to our credit card payment gateway,
which may be used with personal or institutional credit cards. (Be sure to
use the appropriate billing address). If your institution wants to pay
using a purchase order, please contact us by email to make arrangements:
inquiries at libraryjuiceacademy.com


Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
Tel. 218-260-6115
Fax 916-415-5446

inquiries at libraryjuiceacademy.com
http://libraryjuiceacademy.com/

Testimonials:
http://libraryjuiceacademy.com/testimonial.php

Twitter:
http://twitter.com/libjuiceacademy

Check out our jingle:
http://libraryjuiceacademy.com/news/?p=139

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2015-09-22
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