Beyond Web Page Analytics, a LITA webinar

[Sanchez, Edward L.]

Announcing a new LITA webinar:



Beyond Web Page Analytics: Using Google tools to assess user behavior across web properties.



Tuesday March 31, 2015

11:00 am - 12:30 pmCentral Time

Register now for this webinar



<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>



This brand new LITA Webinar shows how Marquette University Libraries

have installed custom tracking code and meta tags on most of their web

interfaces including:

• CONTENTdm

• Digital Commons

• Ebsco EDS

• ILLiad

• LibCal

• LibGuides

• WebPac

• and the general library website.

The data retrieved from these interfaces is gathered into Google’s

• Universal Analytics

• Tag Manager, and

• Webmaster Tools

When used in combination these tools create an in-depth view of user

behavior across all these web properties.



For example Google Tag Manager can grab search terms which can be

related to a specific collection within Universal Analytics and related

to a particular demographic.  The current versions of these tools make

systems setup an easy process with little or no programming experience

required.  Making sense of the volume of data retrieved, however, is

more difficult.

• How does Google data compare to vendor stats?

• How can the data be normalized using Tag Manager?

• Can this data help your organization make better decisions?



Join

• Ed Sanchez, Head, Library Information Technology, Marquette University

Libraries

• Rob Nunez, Emerging Technologies Librarian, Marquette University

Libraries and

• Keven Riggle, Systems Librarian & Webmaster, Marquette University

Libraries

In this webinar as they explain their new processes and explore these

questions.  Check out their program outline:

http://libguides.marquette.edu/ga-training/outline

<http://libguides.marquette.edu/ga-training/outline>



Then register for the webinar

<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>



Full details <http://www.ala.org/lita/learming/online/beyondanalytics>

Can’t make the date but still want to join in? Registered participants

will have access to the recorded webinar.

Cost:



• LITA Member: $39

• Non-Member: $99

• Group: $190



Registration Information:



Register Online page arranged by session date (login required)

<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>

OR

Mail or fax form to ALA Registration

<http://www.ala.org/lita/sites/ala.org.lita/files/content/learning/LITAWebinarRegFormNov2014.pdf>

OR

call1-800-545-2433 <tel:1-800-545-2433>and press 5

OR

emailregistration at ala.org<mailto:emailregistration at ala.org> <mailto:registration at ala.org>



Questions or Comments?



For all other questions or comments related to the course, contact LITA

at(312) 280-4269 <tel:%28312%29%20280-4269>or Mark

Beatty,mbeatty at ala.org <mailto:mbeatty at ala.org>.

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Web4Lib Web Site: http://web4lib.org/

2015-03-05
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