Writing for the Web (online class)

[Rory Litwin]

Writing for the Web

Instructor: Nicole Capdarest-Arest
Dates: September 7 to October 2, 2015
Credits: 1.5 CEUs
Price: $175

http://libraryjuiceacademy.com/048-writing-web.php


Many users come to your website for information, and their ability to 
interpret the information you provide will make the difference between a 
good and a bad user experience. In this four-week course, you will learn 
how to write web copy that is succinct, understandable, and engaging. 
You will discover how users read online and the importance of focusing 
on your essential messages, using space effectively, and treating your 
website as a conversation with your users. You will learn how to 
establish a consistent voice and tone, and how to use such techniques as 
layering information, exploiting the power of parallelism, making good 
use of links, and keeping active space in your content. You will also 
learn how to best use bulleted and numbered lists and tables in 
presenting your web content, as well as the importance of producing 
alternative text for visually impaired users. Through examples, 
activities and hands-on practice, you will hone your skills in writing 
using active voice, straightforward sentences, and cutting unnecessary 
words.

This course can be taken as one of six courses needed to earn our 
Certificate in User Experience (UX), but can be taken as a stand-alone 
course as well.

Nicole Capdarest-Arest is the Clinical Librarian at Stanford University 
and past Emerging Technologies Librarian at the Arizona Health Sciences 
Library. She specializes in clinical knowledge services; emerging 
technologies in academic health sciences libraries; website usability, 
development and management; online tools to enhance library services; 
mobile health; and health informatics.


This is an online class that is taught asynchronously, meaning that 
participants do the work on their own time as their schedules allow. The 
class does not meet together at any particular times, although the 
instructor may set up optional sychronous chat sessions. Instruction 
includes readings and assignments in one-week segments. Class 
participation is in an online forum environment.

You can register in this course through the first week of instruction. 
The "Register" button on the website goes to our credit card payment 
gateway, which may be used with personal or institutional credit cards. 
(Be sure to use the appropriate billing address). If your institution 
wants to pay using a purchase order, please contact us by email to make 
arrangements: inquiries at libraryjuiceacademy.com .


Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
Tel. 218-260-6115
Fax 916-415-5446

inquiries at libraryjuiceacademy.com
http://libraryjuiceacademy.com/

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2015-08-11