Take the survey of library use of QR Codes and Receive a Free Copy of the Report

[Cabus, Michael]

Thank you, Wilhelmina...I see a QR code on a product and I am not likely to use a QR reader..

When someone sees a QR code, to use it, one has to:


1.)    Have a QR reader app on their phone (maybe they do not)

2.)    Want to take the time to use their phone to get whatever information the QR code provides

Most things I have read suggest putting the URL below the QR code because of reason #1..at that point QR codes are targeting a small subset of your population.

I sort of think, if you have to use  QR codes, most often it is to do a "fad", or it is just because you don't want to take the time to think of good design.

Using QR codes is often a way  not to think of an effective strategy for communicating whatever you want to communicate.

Michael Cabus


Systems Librarian, Paul J. Gutman Library
Philadelphia University
Phone. 215.951.5365



From: Web technologies in libraries [mailto:WEB4LIB at LISTSERV.ND.EDU] On Behalf Of Wilhelmina Randtke
Sent: Tuesday, February 04, 2014 4:30 PM
To: WEB4LIB at LISTSERV.ND.EDU
Subject: Re: [WEB4LIB] Take the survey of library use of QR Codes and Receive a Free Copy of the Report

Can we just stop pretending that QR codes matter?  If you need to give someone a URL, type out the URL.  If you need to give someone on-the-spot instructions, make a poster, or put a note on a book blank.  It's so much more likely that people will read a sign.

-Wilhelmina Randtke

On Tue, Feb 4, 2014 at 1:11 PM, James Moses <primarydat at aol.com<mailto:primarydat at aol.com>> wrote:
Primary Research Group Inc., (www.PrimaryResearch.com<http://www.PrimaryResearch.com>) publisher of research reports and surveys about libraries, is surveying library use of QR codes.  The international study is open to public, academic and special libraries of all nations. The study is only open to libraries that have already used QR codes, even if in a very minimal way. Survey participants receive a free copy of the final report generated from the survey data.  The institutional name of participants is listed but responses are aggregated or not attributed to particular respondents.  To take the survey follow the link below:

https://www.surveymonkey.com/s/LibraryUseofQR-Codes

James Moses, Research Director
Primary Research Group Inc.
2753 Broadway #156
NY  NY   10025
primarydat at gmail.com<mailto:primarydat at gmail.com>

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