Developing a Website Content Strategy (online class)
rlitwin at GMAIL.COM
Thu Aug 14 10:14:36 EDT 2014
Developing a Website Content Strategy
Instructor: Rebecca Blakiston
Dates: September 1-27, 2014
Credits: 1.5 CEUs
Please share with interested staff...
In this four-week online course, you will learn the process of developing a website content strategy, from the first phase of conducting an audit of your content, to the second phase of analyzing your current environment, to the final phase of establishing a sustainable strategy that will ensure your content is useful, usable, and findable. You will walk through each of these three phases and discuss how to adapt various types of approaches for implementation at your own institution. You will learn how to discover your unique content problems, present them to your organization, and subsequently establish new roles, responsibilities, and workflows for the entire lifecycle of your content.
This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.
Rebecca Blakiston is a User Experience Librarian and the Website Product Manager at the University of Arizona Libraries in Tucson, Arizona. She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. She has published and presented nationally on topics including instructional design, user experience, and continuous learning.
Read an interview with Rebecca about this series of courses:
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction. The "Register" button on the website goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If your institution wants to pay using a purchase order, please contact us to make arrangements.
Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
inquiries at libraryjuiceacademy.com
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