Writing for the Web (online class)

Rory Litwin rlitwin at GMAIL.COM
Tue Sep 10 09:21:54 EDT 2013

Writing for the Web

Instructors: Nicole Capdarest and Rebecca Blakiston
Dates: October 1-28, 2013
Credits: 1.5 CEUs
Price: $175

Many users come to your website for information, and their ability to interpret the information you provide will make the difference between a good and a bad user experience. In this four-week course, you will learn how to write web copy that is succinct, understandable, and engaging. You will discover how users read online and the importance of focusing on your essential messages, using space effectively, and treating your website as a conversation with your users. You will learn how to establish a consistent voice and tone, and how to use such techniques as layering information, exploiting the power of parallelism, making good use of links, and keeping active space in your content. You will also learn how to best use bulleted and numbered lists and tables in presenting your web content, as well as the importance of producing alternative text for visually impaired users. Through examples, activities and hands-on practice, you will hone your skills in writing using active voice, straightforward sentences, and cutting unnecessary words.

This course can be taken as one of six courses needed to earn our Certificate in User Experience (UX), but can be taken as a stand-alone course as well.

Nicole Capdarest-Arest is the Emerging Technologies Librarian at the University of Arizona Health Sciences Library in Tucson, Arizona. She specializes in emerging technologies in academic health sciences libraries; website design, development and management; online tools to enhance library services; mobile health; and health informatics. She also helps lead the ongoing development of the library's website, with emphasis on content strategy, usability, writing for the web, and mobile options

Rebecca Blakiston is an Instructional Services Librarian and the Website Product Manager at the University of Arizona Libraries in Tucson, Arizona. She specializes in instructional design, focusing on scenario-based activities and active learning. She also provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. She has published and presented nationally on topics including instructional design, e-learning, user experience, and continuous learning. Interview with Rebecca

Course structure
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.

Payment info
You can register in this course through the first week of instruction. The "Register" button on the website goes to our credit card payment gateway, which may be used with personal or institutional credit cards. If your institution wants to pay using a purchase order, please contact us to make arrangements.

Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
Tel. 218-260-6115
inquiries at libraryjuiceacademy.com


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