A/V Now Available > Making Highly Interactive eBooks: Lessons from Market Innovators

McKiernan, Gerard [LIB] gerrymck at IASTATE.EDU
Fri Oct 19 20:06:13 EDT 2012

***  Spoiler Alert > Possible Duplicate Posting ***


IMHO > Most Excellent !!!


Today’s mobile-savvy audiences expect engaging content experiences that work across devices, from their computers, to their iPads to their mobile phones. Transferring printed pages to a simple eBook is no longer sufficient. Readers want to be captivated with interactivity.

Beyond simple enhancements like links to audio and video, interactive eBooks leverage the true potential of new digital media. They transform static content into an imaginatively structured web of dynamic content using 3D images, animation, real-time assessments, and other digital assets.

Join Michael Tully of Wolters Kluwer and Matt MacInnis of Inkling as they present a case study and demo revealing the keys to successful production of highly interactive, professional looking eBooks using Inkling, a modern digital publishing platform for all genres of eBooks.

  *   Discover the possibilities for bringing content to life on the iPad, iPhone and the Web -- without breaking the bank.
  *   Understand considerations for designing content that leverages the interactive features and functionalities of a digital publishing platform.
  *   Assess the production differences for backlist titles versus born-digital eBooks.Learn how Inkling compares to the likes of Kindle and iBooks Author.

WEDNESDAY, OCTOBER 17 > 2:00 EST / 11:00 PST

NOTE:  This presentation will be available to audience members until January 15, 2013 at 06:00 PM Eastern Standard Time.

Available At

[ http://digital-textbooks.blogspot.com/2012/10/av-now-available-making-highly.html ]

Enjoy !

Gerry McKiernan
Associate Professor
Science and Technology Librarian
Iowa State University
152 Parks Library
Ames IA  50011



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