Most U.S. College Students Now Prefer Digital Reading

[Leo Maris]

Quite a few experiments in experimental psychology use the
increase in response time for a task with divided attention or
distractive events as measure of the cognitive load of a task. 

Also, already before the 80-ties, research has been done to the effect
of better and lesser quality of print on the depth of comprehension. The
results were that the depth of comprehension suffers, though people tend
to compensate by putting in more effort. They are usually not
consciously aware of this extra effort. 

But then, the photocopies of these articles from my student days most
certainly can be considered as "degraded print" <smile/>.

Leo Maris
Consultant at Azurro (NL)

Op Mon, 19 Mar 2012 09:11:29 -0400
schreef "Sandford, Mark" <SANDFORDM1 at WPUNJ.EDU>:

> Among our students, the most popular format is, by a good margin,
> whatever is cheapest.  Our bookstore rents textbooks for a semester
> and that is the most popular option.  
> 
>  
> 
> I'm curious what, if any, effect the format has on comprehension and
> retention of subject material.  Using a tablet as a reader introduces
> any number of instantly-available distractions, which is very
> dangerous to a generation that generally believes their brains are
> capable of efficient multitasking.  Is anyone aware of any studies
> that have looked into that?
> 
>  
> 
>  
> 
> Mark Sandford
> 
> Special Formats Cataloger
> 
> Cheng Library
> 
> William Paterson University
> 
> (973) 720-2437
> 
>  
> 
>  
> 
>  
> 
> From: Web technologies in libraries [mailto:WEB4LIB at LISTSERV.ND.EDU]
> On Behalf Of McKiernan, Gerard [LIB]
> Sent: Saturday, March 17, 2012 10:35 AM
> To: WEB4LIB at LISTSERV.ND.EDU
> Subject: [WEB4LIB] Most U.S. College Students Now Prefer Digital
> Reading
> 
>  
> 
> *** Apologies for Receipt of Duplicate Postings ***
> 
> 
> Colleagues
> 
>  
> 
> IMHO > Transformative !
> 
>  
> 
> /Gerry 
> 
>  
> 
> The majority of U.S. college students now prefer digital formats
> whether they're reading textbooks or "fun" books, according to a new
> survey from the Pearson Foundation.
> 
> "Survey on Students and Tablets 2012" polled 1,206 U.S. college
> students and 204 college-bound high school seniors. Some findings:
> 
> -College students prefer digital over print for "fun" reading (57
> percent) and textbook reading (58 percent), "a reversal from last
> year, when more students preferred print over digital." Pearson says
> the trend is also apparent among high-school seniors (though it
> doesn't break out which format the majority prefer), "and is mostly
> driven by an increase in the preference to use tablets for reading."
> The study doesn't ask whether students are using tablets or e-ink
> e-readers for reading.
> 
> -A quarter of college students now own a tablet, compared to just 7
> percent last year. Seventeen percent of college-bound high school
> seniors own a tablet, compared to four percent last year.
> 
> -Thirty-five percent of college students who own a tablet also own "an
> e-book reader or small tablet device." (Not sure what a "small tablet
> device" is! Asking Pearson.)
> 
> -Among college students who own tablets, the iPad is the most popular
> (63 percent), followed by the Kindle Fire (26 percent) and Samsung
> Galaxy Tab (15 percent).
> 
>  
> 
> Source and Links Available Via 
> 
>  
> 
> [ http://bit.ly/yGtqh5 ]
> 
>  
> 
> Gerry McKiernan
> 
> Associate Professor
> 
> and
> 
> Science and Technology Librarian 
> 
> Iowa State University 
> 
> 152 Parks Library 
> 
> Ame IA 50011
> 
>  
> 
> http://digital-textbooks.blogspot.com/
> 
>  
> 
>  
> 
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> 
> 2012-03-17 
> 
> 
> ============================
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> Web4Lib Web Site: http://web4lib.org/
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> 2012-03-19



-- 
Leo Maris	| Google is je grote broer ...
          	| <mailto:maris at computer.org>

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2012-03-19