Factors Influencing User Information Behaviors: An NFAIS Webinar

[jilloneill at NFAIS.ORG]

NFAIS WEBINAR:  Factors Shaping User Information Behavior:  A Look at Survey Results
 
Content providers and librarians alike are challenged to maximize the discovery and use high-quality information. Users have limited time in which to find the answers they need. Learn a new interface for searching? No time. Investigate all possible resources offered by the library? No time. Read more than a snippet? No time. Actually visit the physical library and seek out expertise?  No way!! 
 
On Monday,  December 19, 2011 NFAIS will hold a webinar from 11:00am - 12:30pm EST that will focus on time constraints and other factors that shape user information seeking behavior.  Dr. Lynn Connaway, Senior Research Scientist, OCLC Research, will draw on multiple surveys performed by the JISC, Research Information Network (RIN), and OCLC cooperatives, to provide insights on the following questions and more: 
 
What exactly are searchers      using Google for?
How much confidence do scholars      and students have in their own search competency? Do they distinguish      between library databases and other online sources?
What is more important in      discovery – simple search or “power browsing?”
What is meant by “squirreling      downloads”?
 
Dr. Connaway will address the role that convenience plays in driving discovery in an academic library and what the prominence of convenience in the users’ mindset signifies for further interface development and delivery. 
 
Register today if you or your staff want to maximize use of your products and services by learning more about information seeking behavior.  NFAIS members pay $95, Sister Society members pay $105, and non-members pay $115.  For groups of 3 or more, NFAIS member organizations pay $245, Sister Society members pay $265, and non-member organizations pay $285. To register, go to: [http://www.nfais.org/page/364-user-information-behavior-a-look-at-survey-results] http://www.nfais.org/page/364-user-information-behavior-a-look-at-survey-results
 
For more information contact:  Jill O’Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); [mailto:jilloneill at nfais.org] mailto:jilloneill at nfais.org or go to [http://www.nfais.org/] http://www.nfais.org/.
 
 
NFAIS: Serving the Global Information Community
 
 
 

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2011-12-12
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