[Web4lib] Launch Offer: Realising The Potential of Twitter - The Complete Guide for Museums

Graeme Farnell graeme at museumsetc.com
Wed Sep 29 09:26:44 EDT 2010

List members may be interested in the following:

Realising The Potential of Twitter: The Complete Guide for Museums shares
the experience of museum professionals at the exciting interface between
social media, museum outreach, and building relationships with new

To celebrate this launch, until next Tuesday, 5 October, we're making copies
of this new collection available at a savings of almost 50%!

Our Realising The Potential of Twitter Collection consists of four
information-packed items:

1. BOOK: a 412-page hardback book, containing 25 practical, how-to articles
and case studies from leading international museum professionals and a
highly-experienced International Advisory Board: Twitter for Museums:
Strategies and Tactics for Success. You'll discover how world-class
organisations like Tate, the Smithsonian Institution, the National Trust and
Barcelona's award-winning Museu Picasso are making Twitter work for them.

2. CD: a multimedia CD, containing audio and presentations sharing hands-on
experience and insider tips from two of the most successful museums using
Twitter: London's V&A and The Women's Museum: An Institute for the Future in
Dallas: Real-World Twitter in Action.

3. ONLINE SEMINAR: in which international museum marketing guru and author,
Dr Neil Kotler, explores and explains the principles and practice of
developing your museum's audience: Audience Creation, being held on 13
October, 10.00-11.00 (EST); 15.00-16.00 (GMT).

4. VIDEO: of the Audience Creation seminar - perfect if you can't make the
date, or want to share the content with your colleagues - containing the
complete audio, presentation materials, delegate questions and discussion
from the event.

Realising The Potential of Twitter will be of value to museums and heritage
organisations large and small alike. The products in the Collection are
already being used by many of the world's leading heritage institutions,
including: British Museum, Canadian Museum of Nature, Franklin Institute,
Historic Royal Palaces, National Archives, National Gallery of Ireland,
National Library of Sweden, National Museum of Natural History, National
Portrait Gallery, Parks Canada, Royal Ontario Museum, Smithsonian American
Art Museum, The Royal Collection… and many more.

These four products normally cost £188.95 (plus shipping). However, when you
order Realising The Potential of Twitter, you receive them all for just £97
(plus £5 worldwide shipping) - that's almost 50% savings!

For more information or to order your copy, please visit:

Graeme Farnell
Publisher, MuseumsEtc

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