[Web4lib] Library Journal

[Robert Balliot]

Is LJ of great interest to Librarians, or is it more of a name-brand habit?
The brand was purchased by Reed. Aren't the editors are mostly journalism
majors?  The control is corporate. How relevant are they? And,  there is
that pesky problem with *accuracy*.

No, I wouldn't spend $100 for a subscription or share it if it was $10. It
is simply not relevant outside of the book reviews - which they get for free
from Librarians like me who were willing to share.

If Joe Schallan was the editor, though, I might seriously reconsider.

R. Balliot
http://oceanstatelibrarian.com



On Sat, May 8, 2010 at 4:39 PM, Richard Wiggins
<richard.wiggins at gmail.com>wrote:

> No doubt Library Journal charges the library premium rate because
> librarians
> will share the copy their library receives by subscription.
>
> An interesting experiment would be for LJ to charge the high rate for
> issues
> sent to libraries, and a low rate (maybe even as cheap as Wired) for issues
> sent to residences.
>
> You could measure:
>
> -- How many librarians would pay in 2010 for a journal of great interest to
> them in order to have their own copy on paper in their homes?
>
> -- How many librarians (and libraries) would cheat by bringing a "home"
> copy
> into their library?
>
> -- What would be the net effect on LJ revenues?
>
> /rich
>
> On Sat, May 8, 2010 at 1:43 PM, Robert L. Balliot <
> rballiot at oceanstatelibrarian.com> wrote:
>
> >
> > I received a mailing from Library Journal today with a - Special Offer
> for
> > Professionals.
> > Using the professional courtesy voucher, I can get a 'courtesy rate' of
> > $101.99.
> > That is a saving of 35%!
> >
> > I knew my MLIS was valuable, but I had no idea how valuable until I got
> the
> > voucher.  :-)
> >
> > Wired at $10 a year is much, much more relevant for current information
> > professionals.
> >
> > Contrast this:  http://www.libraryjournal.com/
> >
> > With this:  http://www.wired.com/
> >
> > *************************************************
> > Robert L. Balliot
> > Skype: RBalliot
> > Bristol, Rhode Island
> > http://oceanstatelibrarian.com/contact.htm
> > *************************************************
> >
> >
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