[Web4lib] Web4lib Digest, Vol 58, Issue 26
r blanton
rdeionblanton at yahoo.com
Sat Jan 30 13:32:12 EST 2010
2. Friendly language-I know sometimes I don't speak well, and could someone enlighten me on speaking well to diffrenet patrons?
From R. Deion Blanton
________________________________
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To: web4lib at webjunction.org
Sent: Sat, January 30, 2010 11:00:09 AM
Subject: Web4lib Digest, Vol 58, Issue 26
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Today's Topics:
1. Re: Marketing databases; WAS Link to Library site on College
website (Alexandria Arnold)
2. Re: Friendly language (Jon Gorman)
3. Re: Friendly language (Brian Gray)
4. Re: Friendly language (Jon Gorman)
5. Re: Friendly language (Riesner, Giles W.)
6. Re: Friendly language (John Fereira)
7. Re: Marketing databases; WAS Link to Library site on College
website (Robert Balliot)
8. Re: Marketing databases; WAS Link to Library site on College
website (Alexandria Arnold)
9. Re: Marketing databases; WAS Link to Library site on College
website (Brian Gray)
10. Re: Friendly language (Richard Wiggins)
11. Re: Marketing databases; WAS Link to Library site on College
website (Robert Balliot)
12. BBC Series _The Virtual Revolution: How 20 Years Of The Web
Has Reshaped Our Lives_ Premiere (gerrymck)
13. Re: Web4lib Digest, Vol 58, Issue 25 (r blanton)
----------------------------------------------------------------------
Message: 1
Date: Fri, 29 Jan 2010 12:03:08 -0500
From: Alexandria Arnold <aarnold at summitlibrary.org>
Subject: Re: [Web4lib] Marketing databases; WAS Link to Library site
on College website
To: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
<4F389E4945BF3F48B41200A9CACE9F6929518F5380 at EMail.summitlibrary.org>
Content-Type: text/plain; charset="us-ascii"
Robert Balliot wrote:
>In Rhode Island, the various public libraries have individually and >collectively subscribed to some of the heavyweight databases. The costs >are relatively low per capita, but use per capita is extremely low so they >are really not a bargain. And, people would use them if they knew they >were there. Instead, the subscriptions get cut, so no one benefits. The >products were never effectively marketed.
I'd be interested in your ideas on how to get the word out. I know of several public libraries, including my own, which have been disappointed in the level of use our databases get. We've tried a lot of things but they have not resulted in searches. What have you found to be effective?
Alexandria Arnold
Assistant Director
Summit Free Public Library, NJ
908.277.9448
------------------------------
Message: 2
Date: Fri, 29 Jan 2010 11:06:47 -0600
From: Jon Gorman <jonathan.gorman at gmail.com>
Subject: Re: [Web4lib] Friendly language
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
<4a6dc761001290906t407107aasb6f15bdd221c39ea at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
On Fri, Jan 29, 2010 at 10:10 AM, Hammons, James W. <JHAMMONS at bsu.edu> wrote:
> We definitely use plenty of unhelpful jargon, but this case throws me for a loop. Every university I've studied or worked at since 1983 has called material made available in the library for specific classes "reserves." Is the problem really marketing?
>
And I've heard many folks who still say they need to dial a phone
number. When was the last time you dialed a number? Just because a
lot of folks haven't changed doesn't really argue for much. We're not
a group known for change. I can see retaining terminology when it
actually has a function or is more precise than . I fail to see what
great advantage "course reserves" has over "class readings". I've
seen organizations repeated preserve confusing terminologies and
perplexing workflows in the face of constant questions, confusion and
criticism just because of the resistance to change.
I guess the flip questions are: Would it confuse staff and would they
be unable to grasp the new terminology? If you put "assigned class
readings" in the box and pull in a bunch of random students, do more
guess what the function is correctly rather than with "Course
reserves"? How about surveying high school students?
Jon Gorman
------------------------------
Message: 3
Date: Fri, 29 Jan 2010 12:16:44 -0500
From: Brian Gray <mindspiral at gmail.com>
Subject: Re: [Web4lib] Friendly language
To: Jon Gorman <jonathan.gorman at gmail.com>
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
<e6abbff41001290916v34507049u97f72f12c4139b14 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I do not know about other libraries, but our course reserves includes much
more than just "readings". It might be had to find a collective term if you
are naming it based on a specific action or format. Our reserves include art
images, data files, many movies, audio files, and probably other formats or
purposes than I have heard of.
If you allow many different things to be placed on reserve, I would be
worried that a name does not send a false message to faculty that only "x"
is allowed when you also accept "y" and "z". You might create a name that
increases student awareness but hampers usability.
Brian Gray
mindspiral at gmail.com
bcg8 at case.edu
On Fri, Jan 29, 2010 at 12:06 PM, Jon Gorman <jonathan.gorman at gmail.com>wrote:
> And I've heard many folks who still say they need to dial a phone
> number. When was the last time you dialed a number? Just because a
> lot of folks haven't changed doesn't really argue for much. We're not
> a group known for change. I can see retaining terminology when it
> actually has a function or is more precise than . I fail to see what
> great advantage "course reserves" has over "class readings". I've
> seen organizations repeated preserve confusing terminologies and
> perplexing workflows in the face of constant questions, confusion and
> criticism just because of the resistance to change.
>
> I guess the flip questions are: Would it confuse staff and would they
> be unable to grasp the new terminology? If you put "assigned class
> readings" in the box and pull in a bunch of random students, do more
> guess what the function is correctly rather than with "Course
> reserves"? How about surveying high school students?
>
------------------------------
Message: 4
Date: Fri, 29 Jan 2010 11:24:30 -0600
From: Jon Gorman <jonathan.gorman at gmail.com>
Subject: Re: [Web4lib] Friendly language
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
<4a6dc761001290924s2336f9d6wac2964850392ed02 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
But again, the "solution" of using the term Course Reserves obviously
doesn't work. The most frequently assigned stuff is still readings,
with perhaps some other formats thrown in. If it proves more people
ask about that than what course reserves mean in your testing, than
reserves make sense. To me, it just seems some elboration is
neccessary ie...
"Assigned course readings, recordings, and other material"
I haven't done any testing myself, but given the vocabulary I've heard
used by students this makes more sense.
Jon Gorman
------------------------------
Message: 5
Date: Fri, 29 Jan 2010 12:25:17 -0500
From: "Riesner, Giles W." <GRIESNER at ccbcmd.edu>
Subject: Re: [Web4lib] Friendly language
To: "Coral Sheldon-Hess" <coral.hess at gmail.com>, "web4lib"
<web4lib at webjunction.org>
Message-ID:
<F9E6C5C179DF4447AAFF0CEBCA02468C039475BE at cwe.ccbc.ccbcmd.edu>
Content-Type: text/plain; charset="iso-8859-1"
My most recent boss had the task of merging three library websites (for the individual
campuses) into one. They were all very different and our director wanted a SINGLE site
for all 3 libraries. She did usability testing with a number of different students and
went for "user friendly" terms whenever possible and yet we have "course reserves" on
our homepage.
Our Library Catalog is Labeled as such, but with a descriptive "subtitle"
of "What we Own" as she discovered that many of our students didn't quite understand the
term. Feel free to take a look at what we have and see what you think of it.
Our URL is http://library.ccbcmd.edu.
Giles W. Riesner, Jr. |?Library Tech Support/Library System Administrator
The Community College of Baltimore County | 800 South Rolling Road | Catonsville, MD 21228 USA
Phone: 1-443-840-4245? |? Fax: 1-443-840-4606? |? E-Mail: griesner at ccbcmd.edu
CCBC. The incredible value of education.
-----Original Message-----
From: web4lib-bounces at webjunction.org [mailto:web4lib-bounces at webjunction.org] On Behalf Of Coral Sheldon-Hess
Sent: Thursday, January 28, 2010 9:49 PM
To: web4lib
Subject: [Web4lib] Friendly language
Hello!
My library (or, well, our Web Team) has started talking about using
"friendlier" terms on our website. Most immediately, we'd like to find
a more intuitive name for "Course Reserves." None of our students seem
to know what that term means, so, of course, it gets very little use.
I know a number of libraries have looked into de-jargonizing (how's
that for a word) their websites, lately, though I don't know whether
they've had good results or not. I'd love to hear from any librarians
working on that kind of project!
To the crowd at large, though, do you have any thoughts on what else
to call "Course Reserves"? The best we've got, now, is "Course
Materials." Do you have--or have you seen--any really good examples of
"friendly" academic library website language?
Thanks in advance!
--
Coral Sheldon-Hess
Web Services Librarian
UAA/APU Consortium Library
"... the library is not a place but a service." --Allen B. Veaner
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/
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------------------------------
Message: 6
Date: Fri, 29 Jan 2010 12:57:12 -0500
From: John Fereira <jaf30 at cornell.edu>
Subject: Re: [Web4lib] Friendly language
To: Bohyun Kim <kimb at fiu.edu>
Cc: web4lib <web4lib at webjunction.org>
Message-ID: <4B632178.60702 at cornell.edu>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed
Bohyun Kim wrote:
> When my library was creating a library site, we also debated this issue. I can confirm from experience that both faculty and students don't necessarily understand what the term, "course reserves" means. I agree with Marc. They often say class readings to refer to course reserves. They rarely say 'materials.'
At Cornell we're still using the term Course Reserves (and I developed a
course reserves service and Drupal module for integrating the external
Course Reserves system into our library web sites). Students also
enroll in courses/classes using information from a Course Catalog.
--
John Fereira
Cornell University
Twitter: @john_fereira
Google Wave: fereira at googlewave.com
------------------------------
Message: 7
Date: Fri, 29 Jan 2010 13:09:38 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Marketing databases; WAS Link to Library site
on College website
To: Alexandria Arnold <aarnold at summitlibrary.org>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
<6f00aeae1001291009v662fb378n38388ef17c1bae1a at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I could show you how to market a database effectively - it is like any other
product. But, consider marketing from a broader sense. If you owned a
Toyota dealership, you would expect to benefit from multi-channel marketing
by the manufacturer. The manufacturer prepares promotional materials
and advertises on TV, Web, and print making consumers aware of their brand.
Because, it is their product you are selling.
Why wouldn't a library expect the same when they provide access to an
external vendor's database? You are selling their product to the patrons.
You demo their product for patrons. They benefit from your sales pitch.
So, why wouldn't a local news search result in a link to the library funded
database with the archives? Where are the manufacturers promoting their
products for you? How have they promoted their brands to validate the value
of your services? I know that lots of libraries get the benefit of some
paper signs and such from the vendors, but who really looks at those?
I think most libraries know what great resources you can get from Gale and
EBSCO. And, I think Lexis-Nexis and Westlaw are very effective partners at
marketing their products. However, public library databases have been
basically a gravy train for the vendors - simply provide a connection and
collect the rewards. But, all library funding is under review and funding
without usage is not sustainable.
R. Balliot
http://oceanstatelibrarian.com
On Fri, Jan 29, 2010 at 12:03 PM, Alexandria Arnold <
aarnold at summitlibrary.org> wrote:
> Robert Balliot wrote:
>
> >In Rhode Island, the various public libraries have individually and
> >collectively subscribed to some of the heavyweight databases. The costs
> >are relatively low per capita, but use per capita is extremely low so they
> >are really not a bargain. And, people would use them if they knew they
> >were there. Instead, the subscriptions get cut, so no one benefits. The
> >products were never effectively marketed.
>
> I'd be interested in your ideas on how to get the word out. I know of
> several public libraries, including my own, which have been disappointed in
> the level of use our databases get. We've tried a lot of things but they
> have not resulted in searches. What have you found to be effective?
>
>
> Alexandria Arnold
> Assistant Director
> Summit Free Public Library, NJ
> 908.277.9448
>
>
------------------------------
Message: 8
Date: Fri, 29 Jan 2010 13:16:49 -0500
From: Alexandria Arnold <aarnold at summitlibrary.org>
Subject: Re: [Web4lib] Marketing databases; WAS Link to Library site
on College website
To: Robert Balliot <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
<4F389E4945BF3F48B41200A9CACE9F6929518F5381 at EMail.summitlibrary.org>
Content-Type: text/plain; charset="us-ascii"
Regarding getting genuine marketing/advertising help from our database vendors, you are not alone in looking for that support: I was talking to a NJ librarian just the other week who was planning to bring the topic up again with a vendor.
As you so rightly pointed out, we are being forced to cut services which aren't used. I think what's saving databases right now is the fear that you can't possibly have a "good" library with few or no databases, but fiscal pressures may cause us to put databases on the chopping block. I'd like to think that vendors would do something substantial to insure that their customer base remains in place.
Alexandria Arnold
Assistant Director
Summit Free Public Library, NJ
908.277.9448
------------------------------
Message: 9
Date: Fri, 29 Jan 2010 13:22:06 -0500
From: Brian Gray <mindspiral at gmail.com>
Subject: Re: [Web4lib] Marketing databases; WAS Link to Library site
on College website
To: Robert Balliot <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
<e6abbff41001291022j45abd3c4o889e6108314b42d5 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
It is not really marketing of databases that is the problem. Until database
providers open their metadata up to the search engines, there is no way they
can guarantee to be listed in the top few of everyone's search results
anyways.
Brian Gray
mindspiral at gmail.com
bcg8 at case.edu
On Fri, Jan 29, 2010 at 1:09 PM, Robert Balliot <rballiot at gmail.com> wrote:
> I could show you how to market a database effectively - it is like any
> other
> product. But, consider marketing from a broader sense. If you owned a
> Toyota dealership, you would expect to benefit from multi-channel marketing
> by the manufacturer. The manufacturer prepares promotional materials
> and advertises on TV, Web, and print making consumers aware of their brand.
> Because, it is their product you are selling.
>
> Why wouldn't a library expect the same when they provide access to an
> external vendor's database? You are selling their product to the patrons.
> You demo their product for patrons. They benefit from your sales pitch.
> So, why wouldn't a local news search result in a link to the library funded
> database with the archives? Where are the manufacturers promoting their
> products for you? How have they promoted their brands to validate the value
> of your services? I know that lots of libraries get the benefit of some
> paper signs and such from the vendors, but who really looks at those?
>
> I think most libraries know what great resources you can get from Gale and
> EBSCO. And, I think Lexis-Nexis and Westlaw are very effective partners at
> marketing their products. However, public library databases have been
> basically a gravy train for the vendors - simply provide a connection and
> collect the rewards. But, all library funding is under review and funding
> without usage is not sustainable.
>
> R. Balliot
> http://oceanstatelibrarian.com
> On Fri, Jan 29, 2010 at 12:03 PM, Alexandria Arnold <
> aarnold at summitlibrary.org> wrote:
>
> > Robert Balliot wrote:
> >
> > >In Rhode Island, the various public libraries have individually and
> > >collectively subscribed to some of the heavyweight databases. The costs
> > >are relatively low per capita, but use per capita is extremely low so
> they
> > >are really not a bargain. And, people would use them if they knew they
> > >were there. Instead, the subscriptions get cut, so no one benefits.
> The
> > >products were never effectively marketed.
> >
> > I'd be interested in your ideas on how to get the word out. I know of
> > several public libraries, including my own, which have been disappointed
> in
> > the level of use our databases get. We've tried a lot of things but they
> > have not resulted in searches. What have you found to be effective?
> >
> >
> > Alexandria Arnold
> > Assistant Director
> > Summit Free Public Library, NJ
> > 908.277.9448
> >
> >
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
------------------------------
Message: 10
Date: Fri, 29 Jan 2010 14:11:16 -0500
From: Richard Wiggins <richard.wiggins at gmail.com>
Subject: Re: [Web4lib] Friendly language
To: Marc Davis <marc.davis at drake.edu>
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
<efc70c361001291111l3a816970n23a727b9927aab6f at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
"Stuff Your Prof Is Making You Read"? :-) /rich
On Fri, Jan 29, 2010 at 6:32 AM, Marc Davis <marc.davis at drake.edu> wrote:
> Probably one place to start is with actual student language.
>
> For example: "course." I don't hear students talk about "skipping course"
> but they do say "skipping class" . . . frequently. On midwestern campuses,
> anyway, "class" is a much more common term that "courses."
>
> When looking for reserves they come to the desk telling us "I need the
> readings for my biology class." Other frequently used terms include
> "articles, books, assignments" or some combination like "assigned reading."
> I don't recall ever being asked for "materials."
>
> So, I'd keep track for a while at the Reserves desk of what students are
> actually saying. At one library we ended up with "Assigned Class Readings."
>
> FWIW.
>
> Marc Davis
> Systems Associate
> Cowles Library, Drake University
> 2507 University Avenue
> Des Moines, IA 50311 USA
> 515-271-1934
>
>
> ----- Original Message -----
> From: "Coral Sheldon-Hess" <coral.hess at gmail.com>
> To: "web4lib" <web4lib at webjunction.org>
> Sent: Thursday, January 28, 2010 8:48:57 PM
> Subject: [Web4lib] Friendly language
>
> Hello!
>
> My library (or, well, our Web Team) has started talking about using
> "friendlier" terms on our website. Most immediately, we'd like to find
> a more intuitive name for "Course Reserves." None of our students seem
> to know what that term means, so, of course, it gets very little use.
> I know a number of libraries have looked into de-jargonizing (how's
> that for a word) their websites, lately, though I don't know whether
> they've had good results or not. I'd love to hear from any librarians
> working on that kind of project!
>
> To the crowd at large, though, do you have any thoughts on what else
> to call "Course Reserves"? The best we've got, now, is "Course
> Materials." Do you have--or have you seen--any really good examples of
> "friendly" academic library website language?
>
> Thanks in advance!
>
> --
> Coral Sheldon-Hess
> Web Services Librarian
> UAA/APU Consortium Library
>
> "... the library is not a place but a service." --Allen B. Veaner
>
>
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
>
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
------------------------------
Message: 11
Date: Fri, 29 Jan 2010 14:50:08 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Marketing databases; WAS Link to Library site
on College website
To: Brian Gray <mindspiral at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
<6f00aeae1001291150h320be61brb2efce17f5644185 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
No. Having meta data available to search engines only creates the *
possibility* of searches yielding database results in search engines. It
does effectively lead to the *probability* that database entries will be
listed in the top few results.
*Marketing* the database does lead to the top, but it does not do it with
specific searches. It employs generalizations about the searches and the
searchers. The databases are marketed to key word phrases that are most
often used in association with a range of searches by the specific searching
audience. The associated articles do not need to be shown - merely
their local source / subscriber.
Database owners should be concerned about exposing their meta data and data
in general to a competitive, open web. But, they certainly could use their
linking power to show that they have the answers and who provides their
products.
R. Balliot
http://oceanstatelibrarian.com
On Fri, Jan 29, 2010 at 1:22 PM, Brian Gray <mindspiral at gmail.com> wrote:
> It is not really marketing of databases that is the problem. Until database
> providers open their metadata up to the search engines, there is no way they
> can guarantee to be listed in the top few of everyone's search results
> anyways.
>
>
> Brian Gray
> mindspiral at gmail.com
> bcg8 at case.edu
>
>
> On Fri, Jan 29, 2010 at 1:09 PM, Robert Balliot <rballiot at gmail.com>wrote:
>
>> I could show you how to market a database effectively - it is like any
>> other
>> product. But, consider marketing from a broader sense. If you owned a
>> Toyota dealership, you would expect to benefit from multi-channel
>> marketing
>> by the manufacturer. The manufacturer prepares promotional materials
>> and advertises on TV, Web, and print making consumers aware of their
>> brand.
>> Because, it is their product you are selling.
>>
>> Why wouldn't a library expect the same when they provide access to an
>> external vendor's database? You are selling their product to the patrons.
>> You demo their product for patrons. They benefit from your sales pitch.
>> So, why wouldn't a local news search result in a link to the library
>> funded
>> database with the archives? Where are the manufacturers promoting their
>> products for you? How have they promoted their brands to validate the
>> value
>> of your services? I know that lots of libraries get the benefit of some
>> paper signs and such from the vendors, but who really looks at those?
>>
>> I think most libraries know what great resources you can get from Gale
>> and
>> EBSCO. And, I think Lexis-Nexis and Westlaw are very effective partners
>> at
>> marketing their products. However, public library databases have been
>> basically a gravy train for the vendors - simply provide a connection and
>> collect the rewards. But, all library funding is under review and funding
>> without usage is not sustainable.
>>
>> R. Balliot
>> http://oceanstatelibrarian.com
>> On Fri, Jan 29, 2010 at 12:03 PM, Alexandria Arnold <
>> aarnold at summitlibrary.org> wrote:
>>
>> > Robert Balliot wrote:
>> >
>> > >In Rhode Island, the various public libraries have individually and
>> > >collectively subscribed to some of the heavyweight databases. The
>> costs
>> > >are relatively low per capita, but use per capita is extremely low so
>> they
>> > >are really not a bargain. And, people would use them if they knew they
>> > >were there. Instead, the subscriptions get cut, so no one benefits.
>> The
>> > >products were never effectively marketed.
>> >
>> > I'd be interested in your ideas on how to get the word out. I know of
>> > several public libraries, including my own, which have been disappointed
>> in
>> > the level of use our databases get. We've tried a lot of things but they
>> > have not resulted in searches. What have you found to be effective?
>> >
>> >
>> > Alexandria Arnold
>> > Assistant Director
>> > Summit Free Public Library, NJ
>> > 908.277.9448
>> >
>> >
>> _______________________________________________
>> Web4lib mailing list
>> Web4lib at webjunction.org
>> http://lists.webjunction.org/web4lib/
>>
>>
>
------------------------------
Message: 12
Date: Fri, 29 Jan 2010 14:54:27 -0600
From: gerrymck <gerry.mckiernan at gmail.com>
Subject: [Web4lib] BBC Series _The Virtual Revolution: How 20 Years Of
The Web Has Reshaped Our Lives_ Premiere
To: LIBREF-L at listserv.kent.edu, web4lib at webjunction.org,
lita-l at ala.org
Message-ID:
<1546c3f81001291254j7ed2bf6fne4981a8f51a8dd96 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
Colleagues/
BBC Series _The Virtual Revolution: How 20 Years Of The Web Has Reshaped Our
Lives_ Premiere
[ http://www.bbc.co.uk/virtualrevolution/ ]
ENjoy !
/Gerry
Gerry McKiernan
Associate Professor
Science and Technology Librarian
Iowa State University Library
Ames IA 50011
Follow Me On Twitter > http://twitter.com/GMcKBlogs
>>> "The Future Is Mobile" >>>
------------------------------
Message: 13
Date: Fri, 29 Jan 2010 21:33:19 -0800 (PST)
From: r blanton <rdeionblanton at yahoo.com>
Subject: Re: [Web4lib] Web4lib Digest, Vol 58, Issue 25
To: web4lib at webjunction.org
Message-ID: <253012.5390.qm at web38303.mail.mud.yahoo.com>
Content-Type: text/plain; charset=iso-8859-1
#9. Ebsco? what does it mean?
?From R. Deion Blanton
________________________________
From: "web4lib-request at webjunction.org" <web4lib-request at webjunction.org>
To: web4lib at webjunction.org
Sent: Fri, January 29, 2010 11:00:13 AM
Subject: Web4lib Digest, Vol 58, Issue 25
Send Web4lib mailing list submissions to
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To subscribe or unsubscribe via the World Wide Web, visit
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When replying, please edit your Subject line so it is more specific
than "Re: Contents of Web4lib digest..."
Today's Topics:
? 1. JOB: Technical Specialist ? BPL IT Department (Roy Tennant)
? 2. IE 7 - IE 8 problem (Robin Boulton)
? 3. Re: IE 7 - IE 8 problem (Robert Sullivan)
? 4. Re: Link to Library site on College website (Wilfred Drew)
? 5. Re: IE 7 - IE 8 problem (Kozlowski,Brendon)
? 6. Re: Link to Library site on College website (Brian Gray)
? 7. Re: Link to Library site on College website (Robert Balliot)
? 8. Re: Link to Library site on College website (Wilfred Drew)
? 9. Ebsco A-to-Z (steven turner)
? 10. Re: IE 7 - IE 8 problem (Gerry O. Laroza)
? 11. Re: Link to Library site on College website (John Fereira)
? 12. Re: Link to Library site on College website (Robert Balliot)
? 13. Free EDUCAUSE Live! Webinar > What Happened to the??? Computer
? ? ? Lab? > February 3 2010 (gerrymck)
? 14. Re: Link to Library site on College website (Richard Wiggins)
? 15. Friendly language (Coral Sheldon-Hess)
? 16. Re: Friendly language (Marc Davis)
? 17. Re: Friendly language (Kelly Quinn)
? 18. ACRL NE ITIG DigiCamp-Registration is now Open! Wheaton
? ? ? College, Friday March 19 (Pulliam, Beatrice)
? 19. Re: Link to Library site on College website (Robert Balliot)
? 20. Re: Friendly language (Thomas Dowling)
? 21. Re: Link to Library site on College website (John Fereira)
? 22. Re: Friendly language (Cindy Harper)
? 23. Re: Friendly language (Hammons, James W.)
? 24. Re: Link to Library site on College website (Brian Gray)
? 25. Re: Friendly language (Bohyun Kim)
? 26. Re: Link to Library site on College website (Robert Balliot)
? 27. Re: Link to Library site on College website (Robert Balliot)
----------------------------------------------------------------------
Message: 1
Date: Thu, 28 Jan 2010 10:01:35 -0800
From: Roy Tennant <tennantr at oclc.org>
Subject: [Web4lib] JOB: Technical Specialist ? BPL IT Department
To: <web4lib at webjunction.org>
Message-ID: <C78710FF.377C4%tennantr at oclc.org>
Content-Type: text/plain;??? charset="ISO-8859-1"
Posted on behalf of Estelle Lincoln, <elincoln at bpl.org> .
For information about the BPL please visit: www.bpl.org <http://www.bpl.org>
The substance of this message, including any attachments, may be
confidential, legally privileged and/or exempt from disclosure pursuant to
Massachusetts law. It is intended solely for the addressee. If you received
this in error, please contact the sender and delete the material from any
computer.
BOSTON PUBLIC LIBRARY CAREER OPPORTUNITY
Technical Specialist ? BPL IT Department
Join the BPL Information Technology team to help support the server and
applications infrastructure that helps bring our nationally recognized
collection, web resources, programs and services to internal and remote
library users and staff in new and creative ways. The BPL seeks a Technical
Specialist to install, configure, administer, and maintain a broad range of
technology, servers, systems and applications.
Minimum of at least three years of technology-related experience and a
Associates Degree, Microsoft Certified IT Professional (with relevant Server
or Desktop Specializations), or Microsoft Certified Professional Developer.
Must clear CORI and be a resident of the City of Boston upon first day of
hire. Complete job description and application available at:
http://www.cityofboston.gov/OHR/careercenter.asp .
Deadline for application: February 26, 2010.
The City of Boston is an equal opportunity employer.
------ End of Forwarded Message
------------------------------
Message: 2
Date: Thu, 28 Jan 2010 13:46:00 -0600
From: Robin Boulton <robin at stcharleslibrary.org>
Subject: [Web4lib] IE 7 - IE 8 problem
To: "'web4lib at webjunction.org'" <web4lib at webjunction.org>
Message-ID: <91a8dee9.1caa052.173d3c9.99 at stcharleslibrary.org>
Content-Type: text/plain; charset=windows-1252
Hi folks,
Once again I?m hoping the collective brain can come to my rescue with a web site problem we are having.
Our web site has started ?flashing? ? pages will attempt to load and then drop, load and drop, sometimes 14-15 times ? and sometimes will get into an endless loop of this action, so that you have to stop the browser from trying to load. We were thinking that it had to do with the IE 7 compatibility patch Microsoft issued, but there are inconsistencies ? our webmaster, for instance, gets no flashing on any of her computers at home (and she has several, of different vintages and amounts of memory, and different browser versions). The problem is not only in the library though, because quite a few patrons have called to let us know they too are having the problem. Sometimes on two theoretically identical PCs, side by side, a page will load cleanly on one and not well, or not at all, one the other.
There is currently code in the site that tries to force IE 8 into IE 7 compatibility mode, but on our public machines ? which are still on IE 7 ? the problem is much worse, and happens much sooner within a given session, than it is on staff machines running IE 8.
We recently changed from Trillian to LibraryH3lp for our AskALibrarian service, and initially that seemed to be the cause of the problem, but when the webmaster disabled it the problem didn?t go away, or even moderate.
Any suggestions would be welcomed as we are now growing bored with bashing our own heads, and the brick wall has chips missing.
TIA for any help!
Robin
Robin Boulton?
IT Manager
St. Charles Public Library District
St. Charles, IL 60174
(630) 584 0076 x 258?
Cell:(630) 918 8738
http://www.stcharleslibrary.org/
robin at stcharleslibrary.org
------------------------------
Message: 3
Date: Thu, 28 Jan 2010 14:59:15 -0500
From: Robert Sullivan <robert.g.sullivan at gmail.com>
Subject: Re: [Web4lib] IE 7 - IE 8 problem
To: Robin Boulton <robin at stcharleslibrary.org>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <32c265401001281159p3415aa87p69aeb04ccc893380 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
> Any suggestions would be welcomed as we are now growing bored with bashing our own heads, and the brick wall has chips missing.
Works fine for me under IE8 and Chrome 3.x... I am not near a PC with
Firefox at the moment.
I did notice some validation issues:
http://www.htmlhelp.com/cgi-bin/validate.cgi?url=http%3A%2F%2Fwww.stcharleslibrary.org%2F&warnings=yes
so perhaps there something in there would give you some ideas.
--
Bob Sullivan
Schenectady Digital History Archive
<http://www.schenectadyhistory.org/>
Schenectady County (NY) Public Library
------------------------------
Message: 4
Date: Thu, 28 Jan 2010 14:59:47 -0500
From: Wilfred Drew <DrewW at tc3.edu>
Subject: Re: [Web4lib] Link to Library site on College website
To: "'Robert L. Balliot'" <rballiot at oceanstatelibrarian.com>, 'Brian
??? Gray'??? <mindspiral at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <847E56CCF2682C41B52795B54701AEC602A359302A0C at MAIL.admin.tc3.edu>
Content-Type: text/plain; charset="utf-8"
That's not marketing, that's discoverability! That is a much different type of creature.
-----------------------------------------
Wilfred (Bill) Drew, M.S., B.S., A.S.
Assistant Professor
Librarian, Systems and Tech Services
Strengths: Ideation, Input, Learner, Command, Analytical
E-mail: dreww at tc3.edu
Follow the library: http://twitter.com/TC3Library
?Please consider the environment before printing this e-mail or document.
-----Original Message-----
From: web4lib-bounces at webjunction.org [mailto:web4lib-bounces at webjunction.org] On Behalf Of Robert L. Balliot
Sent: Wednesday, January 27, 2010 6:43 PM
To: 'Brian Gray'
Cc: web4lib at webjunction.org
Subject: Re: [Web4lib] Link to Library site on College website
Here is an example -
Although I am aware of Case Western Reserve, but in over 20 years of
conducting searches I have never seen a search that resulted in any library
collection or even a web page from Case Western featured in the results.
Not Google, Not Yahoo, Not Bing.? And, although you may have a wonderful
library system - there is relatively no knowledge of it outside of your
walls and alumni.
There are a few libraries organizing information and collections that do
become search results - Cornell and their law collections are a great
example of that.
There are a few libraries systems that are expected to yield results since
they have branded themselves as such. So, people will search their
collections with the expectation of finding results - such as the Baker
Library at Harvard.? But, my point remains Libraries have not marketed
themselves - although they start with a huge advantage over non-commercial
entities with legitimate content and expert information.
*************************************************
Robert L. Balliot
Skype: RBalliot
Bristol, Rhode Island
http://oceanstatelibrarian.com/contact.htm
*************************************************
-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Brian Gray
Sent: Wednesday, January 27, 2010 5:55 PM
To: Robert Balliot
Cc: web4lib at webjunction.org
Subject: Re: [Web4lib] Link to Library site on College website
It seems to me libraries are marketed a lot - at least every institution oo
organization I have been involved. Are you considering a specific kind of
marketing when you say "Libraries are rarely, if ever, marketed"?
Brian Gray
mindspiral at gmail.com
bcg8 at case.edu
On Wed, Jan 27, 2010 at 9:42 AM, Robert Balliot <rballiot at gmail.com> wrote:
> Libraries are rarely, if ever, marketed. Yet, with an on-line catalog /
> databases, Library web content represents nearly 100% of the potential web
> pages representing a college or University. So, they can have a huge
> influence on potential buyers of college and University services.
>
> I have had commercial clients who spend in excess of $300,000 per month in
> Google Ad Words alone. My task is to get them to the top five in organics.
> Applying the some of same principles, it is relatively easy to place in
the
> top five for any college or University library because libraries are
simply
> not marketed. They are not being competitive. Here is an example using the
> phrase -? Providence College Library
>
> http://oceanstatelibrarian.com/libraries/providence_college.htm
>
> Libraries are relatively untapped marketing resources for colleges and
> Universities.? The idea of hiding nearly 100% of potential content by not
> linking directly from the home page is really, really bad marketing.
>
> R. Balliot
> http://oceanstatelibrarian.com/contact.htm
>
>
>
> On Tue, Jan 26, 2010 at 8:17 PM, Alan Cockerill
> <alan.cockerill at jcu.edu.au>wrote:
>
> > On a practical note - what percentage of your institution's total page
> hits
> > are library hits?? It makes design sense to have commonly visited pages
> > quickly accessible.
> >
> > Our marketing people use Google Analytics to track usage and the Library
> > Home page is consistently one of the top 3 pages for the entire
> > institution.
> >
> > Alan Cockerill
> > Library Technologies Coordinator
> > James Cook University
> >
> > PO Box 6811
> > CAIRNS QLD 4870
> > Phone:+61 7 4042 1737
> > Fax: +61 7 4042 1516
> > Email: Alan.Cockerill at jcu.edu.au
> > Skype: alan.cockerill.jcu
> > Web: http://cms.jcu.edu.au/libcomp/assist/contacts/JCUPRD_017401
> > Blog: http://jculibrarytechnology.blogspot.com/
> >
> >
> > CRICOS Provider Code: 00117J (QLD)
> >
> >
> >
> >
> > _______________________________________________
> > Web4lib mailing list
> > Web4lib at webjunction.org
> > http://lists.webjunction.org/web4lib/
> >
> >
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/
------------------------------
Message: 5
Date: Thu, 28 Jan 2010 15:17:04 -0500
From: "Kozlowski,Brendon" <bkozlowski at sals.edu>
Subject: Re: [Web4lib] IE 7 - IE 8 problem
Cc: <web4lib at webjunction.org>
Message-ID: <E42BD2DBCFF50E49A59BA1AA2DE64CDA06182C0B at Postal.sals.edu>
Content-Type: text/plain;??? charset="iso-8859-1"
I would try making a copy of the site and removing any and all Flash (if any).? If you're still experiencing the problem, remove all JavaScript.? If that solves the problem, add the JavaScript back one at a time to determine the culprit.
If that does not solve the problem, try fixing the validation errors as Bob suggested (that should be done regardless, and it might help to do it first).
If even then it does not solve the problem, it's probably a setting on the computer.? Perhaps a resolution or DPI setting that just does not conform well to something on the site.? I often have issues with a large DPI and resolution set to 800x600.? DPI changes do not render well in any browser under certain conditions -- although I don't think that would cause "flashing".? (It's hard to understand exactly what you mean by "flashing" here.)
Brendon Kozlowski
Web Administrator
Saratoga Springs Public Library
49 Henry Street
Saratoga Springs, NY, 12866
[518] 584-7860 x217
To report this message as spam, offensive, or if you feel you have received this in error,
please send e-mail to abuse at sals.edu including the entire contents and subject of the message.
It will be reviewed by staff and acted upon appropriately.
------------------------------
Message: 6
Date: Thu, 28 Jan 2010 16:02:43 -0500
From: Brian Gray <mindspiral at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: rballiot <rballiot at oceanstatelibrarian.com>
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
??? <e6abbff41001281302t429627a4xcc6ca4c5b2a6cd6 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I hear your point. But does not your example demonstrate that you have not
searched for something my library offers on the web rather than it is not
marketed? It would seem high traffic from search engines in our web data
would counter your example.
I would not expect results to come up from every library for every search I
do.
Brian Gray
mindspiral at gmail.com
bcg8 at case.edu
On Wed, Jan 27, 2010 at 6:43 PM, Robert L. Balliot <
rballiot at oceanstatelibrarian.com> wrote:
>
> Here is an example -
>
> Although I am aware of Case Western Reserve, but in over 20 years of
> conducting searches I have never seen a search that resulted in any library
> collection or even a web page from Case Western featured in the results.
> Not Google, Not Yahoo, Not Bing.? And, although you may have a wonderful
> library system - there is relatively no knowledge of it outside of your
> walls and alumni.
>
> There are a few libraries organizing information and collections that do
> become search results - Cornell and their law collections are a great
> example of that.
>
> There are a few libraries systems that are expected to yield results since
> they have branded themselves as such. So, people will search their
> collections with the expectation of finding results - such as the Baker
> Library at Harvard.? But, my point remains Libraries have not marketed
> themselves - although they start with a huge advantage over non-commercial
> entities with legitimate content and expert information.
>
> *************************************************
> Robert L. Balliot
> Skype: RBalliot
> Bristol, Rhode Island
> http://oceanstatelibrarian.com/contact.htm
>
------------------------------
Message: 7
Date: Thu, 28 Jan 2010 16:31:24 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: Wilfred Drew <DrewW at tc3.edu>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <6f00aeae1001281331g19853b91h352d87818766bfff at mail.gmail.com>
Content-Type: text/plain; charset=UTF-8
Yes, Bill, it is marketing.? If there had been active marketing going on,
libraries would dominate the web today and securing budgets and funding
would be much, much easier.
When I interned in reference at Brown University back in 1993-1994 at their
brand new '21st Center Reference Desk'? search results would most likely
come from an academic institution in lovingly handcrafted hypertext.? With
the heavyweights of the Web represented by the academic offshoots of
ARPANET, the edu sites dominated. Commercial was very limited. Mozilla and
the Yahoo! index rocked. And, we had PCs, Macs, and Unix on the same desk.
But, e-commerce stepped in and changed the mechanics of the web.? The search
algorithms were tested and retested with the goal of getting product links
in front of people.? The academics had better information, but relied
on reputation and quality rather than marketing through language
configuration and linking strategy or even basic avertising.? So now, all
the general population sees in the broadest sense is the relevance of
commercial as it has been marketed to them as information consumers.
Selling library services as a valuable product has become much more
difficult.
In Rhode Island, the various public libraries have individually and
collectively subscribed to some of the heavyweight databases.? The costs are
relatively low per capita, but use per capita is extremely low so they are
really not a bargain.? And, people would use them if they knew they were
there.? Instead, the subscriptions get cut, so no one benefits.? The
products were never effectively marketed.
Brian, I? do not expect *your* library results to come to the top of every
search that I do, but library sites in general should.? They don't.? They
have not been marketed. They have not been structured to get the product in
front of the consumer.
R. Balliot
http://oceanstatelibrarian.com
On Thu, Jan 28, 2010 at 2:59 PM, Wilfred Drew <DrewW at tc3.edu> wrote:
> That's not marketing, that's discoverability! That is a much different type
> of creature.
>
> -----------------------------------------
> Wilfred (Bill) Drew, M.S., B.S., A.S.
> Assistant Professor
> Librarian, Systems and Tech Services
> Strengths: Ideation, Input, Learner, Command, Analytical
> E-mail: dreww at tc3.edu
> Follow the library: http://twitter.com/TC3Library
> ?Please consider the environment before printing this e-mail or document.
>
>
> -----Original Message-----
> From: web4lib-bounces at webjunction.org [mailto:
> web4lib-bounces at webjunction.org] On Behalf Of Robert L. Balliot
> Sent: Wednesday, January 27, 2010 6:43 PM
> To: 'Brian Gray'
> Cc: web4lib at webjunction.org
> Subject: Re: [Web4lib] Link to Library site on College website
>
>
> Here is an example -
>
> Although I am aware of Case Western Reserve, but in over 20 years of
> conducting searches I have never seen a search that resulted in any library
> collection or even a web page from Case Western featured in the results.
> Not Google, Not Yahoo, Not Bing.? And, although you may have a wonderful
> library system - there is relatively no knowledge of it outside of your
> walls and alumni.
>
> There are a few libraries organizing information and collections that do
> become search results - Cornell and their law collections are a great
> example of that.
>
> There are a few libraries systems that are expected to yield results since
> they have branded themselves as such. So, people will search their
> collections with the expectation of finding results - such as the Baker
> Library at Harvard.? But, my point remains Libraries have not marketed
> themselves - although they start with a huge advantage over non-commercial
> entities with legitimate content and expert information.
>
> *************************************************
> Robert L. Balliot
> Skype: RBalliot
> Bristol, Rhode Island
> http://oceanstatelibrarian.com/contact.htm
> *************************************************
> -----Original Message-----
> From: web4lib-bounces at webjunction.org
> [mailto:web4lib-bounces at webjunction.org] On Behalf Of Brian Gray
> Sent: Wednesday, January 27, 2010 5:55 PM
> To: Robert Balliot
> Cc: web4lib at webjunction.org
> Subject: Re: [Web4lib] Link to Library site on College website
>
> It seems to me libraries are marketed a lot - at least every institution oo
> organization I have been involved. Are you considering a specific kind of
> marketing when you say "Libraries are rarely, if ever, marketed"?
>
> Brian Gray
> mindspiral at gmail.com
> bcg8 at case.edu
>
>
> On Wed, Jan 27, 2010 at 9:42 AM, Robert Balliot <rballiot at gmail.com>
> wrote:
>
> > Libraries are rarely, if ever, marketed. Yet, with an on-line catalog /
> > databases, Library web content represents nearly 100% of the potential
> web
> > pages representing a college or University. So, they can have a huge
> > influence on potential buyers of college and University services.
> >
> > I have had commercial clients who spend in excess of $300,000 per month
> in
> > Google Ad Words alone. My task is to get them to the top five in
> organics.
> > Applying the some of same principles, it is relatively easy to place in
> the
> > top five for any college or University library because libraries are
> simply
> > not marketed. They are not being competitive. Here is an example using
> the
> > phrase -? Providence College Library
> >
> > http://oceanstatelibrarian.com/libraries/providence_college.htm
> >
> > Libraries are relatively untapped marketing resources for colleges and
> > Universities.? The idea of hiding nearly 100% of potential content by not
> > linking directly from the home page is really, really bad marketing.
> >
> > R. Balliot
> > http://oceanstatelibrarian.com/contact.htm
> >
> >
> >
> > On Tue, Jan 26, 2010 at 8:17 PM, Alan Cockerill
> > <alan.cockerill at jcu.edu.au>wrote:
> >
> > > On a practical note - what percentage of your institution's total page
> > hits
> > > are library hits?? It makes design sense to have commonly visited pages
> > > quickly accessible.
> > >
> > > Our marketing people use Google Analytics to track usage and the
> Library
> > > Home page is consistently one of the top 3 pages for the entire
> > > institution.
> > >
> > > Alan Cockerill
> > > Library Technologies Coordinator
> > > James Cook University
> > >
> > > PO Box 6811
> > > CAIRNS QLD 4870
> > > Phone:+61 7 4042 1737
> > > Fax: +61 7 4042 1516
> > > Email: Alan.Cockerill at jcu.edu.au
> > > Skype: alan.cockerill.jcu
> > > Web: http://cms.jcu.edu.au/libcomp/assist/contacts/JCUPRD_017401
> > > Blog: http://jculibrarytechnology.blogspot.com/
> > >
> > >
> > > CRICOS Provider Code: 00117J (QLD)
> > >
> > >
> > >
> > >
> > > _______________________________________________
> > > Web4lib mailing list
> > > Web4lib at webjunction.org
> > > http://lists.webjunction.org/web4lib/
> > >
> > >
> > _______________________________________________
> > Web4lib mailing list
> > Web4lib at webjunction.org
> > http://lists.webjunction.org/web4lib/
> >
> >
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
>
>
>
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
------------------------------
Message: 8
Date: Thu, 28 Jan 2010 16:34:04 -0500
From: Wilfred Drew <DrewW at tc3.edu>
Subject: Re: [Web4lib] Link to Library site on College website
To: 'Robert Balliot' <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <847E56CCF2682C41B52795B54701AEC602A359302A16 at MAIL.admin.tc3.edu>
Content-Type: text/plain; charset="utf-8"
Robert
Tell us how to do it then.
-----------------------------------------
Wilfred (Bill) Drew, M.S., B.S., A.S.
Assistant Professor
Librarian, Systems and Tech Services
Strengths: Ideation, Input, Learner, Command, Analytical
E-mail: dreww at tc3.edu<mailto:dreww at tc3.edu>
Follow the library: http://twitter.com/TC3Library
PPlease consider the environment before printing this e-mail or document.
From: Robert Balliot [mailto:rballiot at gmail.com]
Sent: Thursday, January 28, 2010 4:31 PM
To: Wilfred Drew
Cc: Robert L. Balliot; Brian Gray; web4lib at webjunction.org
Subject: Re: [Web4lib] Link to Library site on College website
Yes, Bill, it is marketing.? If there had been active marketing going on, libraries would dominate the web today and securing budgets and funding would be much, much easier.
When I interned in reference at Brown University back in 1993-1994 at their brand new '21st Center Reference Desk'? search results would most likely come from an academic institution in lovingly handcrafted hypertext.? With the heavyweights of the Web represented by the academic offshoots of ARPANET, the edu sites dominated. Commercial was very limited. Mozilla and the Yahoo! index rocked. And, we had PCs, Macs, and Unix on the same desk.
But, e-commerce stepped in and changed the mechanics of the web.? The search algorithms were tested and retested with the goal of getting product links in front of people.? The academics had better information, but relied on reputation and quality rather than marketing through language configuration and linking strategy or even basic avertising.? So now, all the general population sees in the broadest sense is the relevance of commercial as it has been marketed to them as information consumers.? Selling library services as a valuable product has become much more difficult.
In Rhode Island, the various public libraries have individually and collectively subscribed to some of the heavyweight databases.? The costs are relatively low per capita, but use per capita is extremely low so they are really not a bargain.? And, people would use them if they knew they were there.? Instead, the subscriptions get cut, so no one benefits.? The products were never effectively marketed.
Brian, I? do not expect your library results to come to the top of every search that I do, but library sites in general should.? They don't.? They have not been marketed. They have not been structured to get the product in front of the consumer.
R. Balliot
http://oceanstatelibrarian.com<http://oceanstatelibrarian.com/>
On Thu, Jan 28, 2010 at 2:59 PM, Wilfred Drew <DrewW at tc3.edu<mailto:DrewW at tc3.edu>> wrote:
That's not marketing, that's discoverability! That is a much different type of creature.
-----------------------------------------
Wilfred (Bill) Drew, M.S., B.S., A.S.
Assistant Professor
Librarian, Systems and Tech Services
Strengths: Ideation, Input, Learner, Command, Analytical
E-mail: dreww at tc3.edu<mailto:dreww at tc3.edu>
Follow the library: http://twitter.com/TC3Library
?Please consider the environment before printing this e-mail or document.
-----Original Message-----
From: web4lib-bounces at webjunction.org<mailto:web4lib-bounces at webjunction.org> [mailto:web4lib-bounces at webjunction.org<mailto:web4lib-bounces at webjunction.org>] On Behalf Of Robert L. Balliot
Sent: Wednesday, January 27, 2010 6:43 PM
To: 'Brian Gray'
Cc: web4lib at webjunction.org<mailto:web4lib at webjunction.org>
Subject: Re: [Web4lib] Link to Library site on College website
Here is an example -
Although I am aware of Case Western Reserve, but in over 20 years of
conducting searches I have never seen a search that resulted in any library
collection or even a web page from Case Western featured in the results.
Not Google, Not Yahoo, Not Bing.? And, although you may have a wonderful
library system - there is relatively no knowledge of it outside of your
walls and alumni.
There are a few libraries organizing information and collections that do
become search results - Cornell and their law collections are a great
example of that.
There are a few libraries systems that are expected to yield results since
they have branded themselves as such. So, people will search their
collections with the expectation of finding results - such as the Baker
Library at Harvard.? But, my point remains Libraries have not marketed
themselves - although they start with a huge advantage over non-commercial
entities with legitimate content and expert information.
*************************************************
Robert L. Balliot
Skype: RBalliot
Bristol, Rhode Island
http://oceanstatelibrarian.com/contact.htm
*************************************************
-----Original Message-----
From: web4lib-bounces at webjunction.org<mailto:web4lib-bounces at webjunction.org>
[mailto:web4lib-bounces at webjunction.org<mailto:web4lib-bounces at webjunction.org>] On Behalf Of Brian Gray
Sent: Wednesday, January 27, 2010 5:55 PM
To: Robert Balliot
Cc: web4lib at webjunction.org<mailto:web4lib at webjunction.org>
Subject: Re: [Web4lib] Link to Library site on College website
It seems to me libraries are marketed a lot - at least every institution oo
organization I have been involved. Are you considering a specific kind of
marketing when you say "Libraries are rarely, if ever, marketed"?
Brian Gray
mindspiral at gmail.com<mailto:mindspiral at gmail.com>
bcg8 at case.edu<mailto:bcg8 at case.edu>
On Wed, Jan 27, 2010 at 9:42 AM, Robert Balliot <rballiot at gmail.com<mailto:rballiot at gmail.com>> wrote:
> Libraries are rarely, if ever, marketed. Yet, with an on-line catalog /
> databases, Library web content represents nearly 100% of the potential web
> pages representing a college or University. So, they can have a huge
> influence on potential buyers of college and University services.
>
> I have had commercial clients who spend in excess of $300,000 per month in
> Google Ad Words alone. My task is to get them to the top five in organics.
> Applying the some of same principles, it is relatively easy to place in
the
> top five for any college or University library because libraries are
simply
> not marketed. They are not being competitive. Here is an example using the
> phrase -? Providence College Library
>
> http://oceanstatelibrarian.com/libraries/providence_college.htm
>
> Libraries are relatively untapped marketing resources for colleges and
> Universities.? The idea of hiding nearly 100% of potential content by not
> linking directly from the home page is really, really bad marketing.
>
> R. Balliot
> http://oceanstatelibrarian.com/contact.htm
>
>
>
> On Tue, Jan 26, 2010 at 8:17 PM, Alan Cockerill
> <alan.cockerill at jcu.edu.au<mailto:alan.cockerill at jcu.edu.au>>wrote:
>
> > On a practical note - what percentage of your institution's total page
> hits
> > are library hits?? It makes design sense to have commonly visited pages
> > quickly accessible.
> >
> > Our marketing people use Google Analytics to track usage and the Library
> > Home page is consistently one of the top 3 pages for the entire
> > institution.
> >
> > Alan Cockerill
> > Library Technologies Coordinator
> > James Cook University
> >
> > PO Box 6811
> > CAIRNS QLD 4870
> > Phone:+61 7 4042 1737
> > Fax: +61 7 4042 1516
> > Email: Alan.Cockerill at jcu.edu.au<mailto:Alan.Cockerill at jcu.edu.au>
> > Skype: alan.cockerill.jcu
> > Web: http://cms.jcu.edu.au/libcomp/assist/contacts/JCUPRD_017401
> > Blog: http://jculibrarytechnology.blogspot.com/
> >
> >
> > CRICOS Provider Code: 00117J (QLD)
> >
> >
> >
> >
> > _______________________________________________
> > Web4lib mailing list
> > Web4lib at webjunction.org<mailto:Web4lib at webjunction.org>
> > http://lists.webjunction.org/web4lib/
> >
> >
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org<mailto:Web4lib at webjunction.org>
> http://lists.webjunction.org/web4lib/
>
>
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org<mailto:Web4lib at webjunction.org>
http://lists.webjunction.org/web4lib/
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org<mailto:Web4lib at webjunction.org>
http://lists.webjunction.org/web4lib/
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org<mailto:Web4lib at webjunction.org>
http://lists.webjunction.org/web4lib/
------------------------------
Message: 9
Date: Thu, 28 Jan 2010 15:57:44 -0600
From: steven turner <steven.turner at usm.edu>
Subject: [Web4lib] Ebsco A-to-Z
To: <web4lib at webjunction.org>
Message-ID: <4C0EDCA7-9C7B-42F9-ABF0-11917DA6E0B3 at usm.edu>
Content-Type: text/plain; charset="us-ascii"
hi everyone,
My library would like to search or a-to-z list from outside of the Ebsco servers/interface - we are already doing this using an outside form, but now we'd like to differentiate between e-books and e-journals, but I can't find the form variable names for the get/post request that would indicate an item type - do any web4libbers out there who admin or? use Linksource know what these might be?
much thanks
Steve
-----------------------------------------
Steven Turner
Library Web Services Manager
Associate Professor
The University of Southern Mississippi
Cook Library
-----------------------------------------
email: steven.turner at usm.edu
phone: 601.266.4066
-----------------------------------------
------------------------------
Message: 10
Date: Fri, 29 Jan 2010 07:10:47 +0800
From: "Gerry O. Laroza" <glaroza at ateneo.edu>
Subject: Re: [Web4lib] IE 7 - IE 8 problem
To: web4lib at webjunction.org
Message-ID: <20100129071047.av3hgg5hwo84ok4o at mail.ateneo.edu>
Content-Type: text/plain;??? charset=UTF-8;??? DelSp="Yes";??? format="flowed"
Quoting Robin Boulton <robin at stcharleslibrary.org>:
> Our web site has started ?flashing? ? pages will attempt to load and
Tried it with Firefox,IE8 and Chrome....I didn't experienced any?
problem here..
Gerry O. Laroza
Computer & Audio-visual Section
Rizal Library
Ateneo de Manila University
"Hardwork is useless, unless appreciated!"
------------------------------
Message: 11
Date: Thu, 28 Jan 2010 20:32:20 -0500
From: John Fereira <jaf30 at cornell.edu>
Subject: Re: [Web4lib] Link to Library site on College website
To: Robert Balliot <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID: <4B623AA4.4000009 at cornell.edu>
Content-Type: text/plain; charset=UTF-8; format=flowed
Robert Balliot wrote:
> Yes, Bill, it is marketing.? If there had been active marketing going on,
> libraries would dominate the web today and securing budgets and funding
> would be much, much easier.
>
> When I interned in reference at Brown University back in 1993-1994 at their
> brand new '21st Center Reference Desk'? search results would most likely
> come from an academic institution in lovingly handcrafted hypertext.? With
> the heavyweights of the Web represented by the academic offshoots of
> ARPANET, the edu sites dominated. Commercial was very limited. Mozilla and
> the Yahoo! index rocked.
I'd be curious to see some actual statistics on this.? I was working as
a systems administrator at a division of a large .com organization in
1993.? It was about that time that we moved to new facility and we had
about 750 machines on the intranet (with full internet access).? That
was just one, albeit one of the larger ones, division in the company.? I
just looked up their DNS record and it indicated that hp.com was
registered in March of 1986, although we had a well established UUCP
network before that.
> And, we had PCs, Macs, and Unix on the same desk.
I have that today.
------------------------------
Message: 12
Date: Thu, 28 Jan 2010 20:56:34 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: jaf30 at cornell.edu
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <6f00aeae1001281756k81ab294ged7dee6181edac0a at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I never saw hp.com come up in the search engines or any other .com when I
searched 'Jane Austen'
or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead search
yield results from there either.
I wonder what the computing processing power of those 750
computers<http://en.wikipedia.org/wiki/Infinite_monkey_theorem>would
equate to today?
R. Balliot
http://oceanstatelibrarian.com
On Thu, Jan 28, 2010 at 8:32 PM, John Fereira <jaf30 at cornell.edu> wrote:
> Robert Balliot wrote:
>
>> Yes, Bill, it is marketing.? If there had been active marketing going on,
>> libraries would dominate the web today and securing budgets and funding
>> would be much, much easier.
>>
>> When I interned in reference at Brown University back in 1993-1994 at
>> their
>> brand new '21st Center Reference Desk'? search results would most likely
>> come from an academic institution in lovingly handcrafted hypertext.
>> With
>> the heavyweights of the Web represented by the academic offshoots of
>> ARPANET, the edu sites dominated. Commercial was very limited. Mozilla and
>> the Yahoo! index rocked.
>>
>
> I'd be curious to see some actual statistics on this.? I was working as a
> systems administrator at a division of a large .com organization in 1993.
>? It was about that time that we moved to new facility and we had about 750
> machines on the intranet (with full internet access).? That was just one,
> albeit one of the larger ones, division in the company.? I just looked up
> their DNS record and it indicated that hp.com was registered in March of
> 1986, although we had a well established UUCP network before that.
>
>
> And, we had PCs, Macs, and Unix on the same desk.
>>
>
> I have that today.
>
>
------------------------------
Message: 13
Date: Thu, 28 Jan 2010 20:07:04 -0600
From: gerrymck <gerry.mckiernan at gmail.com>
Subject: [Web4lib] Free EDUCAUSE Live! Webinar > What Happened to the
??? Computer Lab? > February 3 2010
To: LIBREF-L at listserv.kent.edu, DIG_REF at listserv.syr.edu,
??? web4lib at webjunction.org, lita-l at ala.org
Message-ID:
??? <1546c3f81001281807s5dd5682fo81c22f05f06b1f17 at mail.gmail.com>
Content-Type: text/plain; charset=windows-1252
February 3 2010 1:00 p.m. ET (12:00 p.m. CT, 11:00 a.m. MT, 10:00 a.m. PT)
Beth Schaefer / Associate Director / Client Services / University of
Wisconsin?Milwaukee
Summary
Your host, Steve Worona, will be joined by Beth Schaefer, and the topic will
be "What Happened to the Computer Lab?"
Over 80 percent of respondents to the annual ECAR study of undergraduate
students report owning laptops, yet usage of expensive public computer labs
remains high. Although computer labs might still be necessary, one can?t
help but feel that traditional labs are anachronistic in a world of wireless
connectivity, iPods, and smart phones. Labs are expensive to equip, staff,
and maintain, and often the layout maximizes the amount of equipment that
can be put into a given space rather than the creation of a comfortable or
stimulating learning environment.
Rather than predicting an entirely new model, this presentation will focus
on low-cost changes that can be made to the design, layout, and operation of
existing computer labs to meet both the changing needs of students and the
necessities of the economic recession.
Registration
There is no registration fee for this event.
Links To Source and Registration Pges(s) Available At
[ http://tinyurl.com/y9tamj7 ]
And/Or
[
http://mobile-libraries.blogspot.com/2010/01/free-educause-live-what-happened-to.html]
ENjoy !
/Gerry
Gerry McKiernan
Associate Professor
Science and Technology Librarian
Iowa State University Library
Ames IA 50011
Follow Me On Twitter > http://twitter.com/GMcKBlogs
>>> "The Future Is Mobile" >>>
------------------------------
Message: 14
Date: Thu, 28 Jan 2010 21:15:58 -0500
From: Richard Wiggins <richard.wiggins at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: Robert Balliot <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <efc70c361001281815n41ad53bbl2500c32f87661c17 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
This thread is so much a throwback -- to 1992, to 1994, to before, and
since.
Should the electric utility that provides power to the campus have a link
from the university home page?
Should the campus police?
Should the ambulance services that respond when you call 911 to report an
accident?
For campuses that reside in northern climes, should the department that
plows the roads in winter have a link from the university home page?
Should that department that runs the campus phone system -- almost
irrelevant to students in 2010?
Should the Compting unit?
Should central Administration?? The president?
Should the city in which the campus resides have a link, to appease
town/gown relations?
I believe the answer to all of these is resoundingly NO.? The university
home page does not exist to serve those who seek to proffer content.? It's
about faculty, staff, students, parents, prospective students, alums, and
donors.? It's not about any person or entity in the ivory tower.
Now, should the Library have a link from the institutional home page?
My instinct is:
-- Yes.
-- But many university library home pages are more about the library as a
department than about the services people seek, so, maybe no.
Now: make the case.? What value do you offer that's as sought or needed as
much as Admissions, Academic Calendar, Athletics, and the rest?
/rich
On Thu, Jan 28, 2010 at 8:56 PM, Robert Balliot <rballiot at gmail.com> wrote:
> I never saw hp.com come up in the search engines or any other .com when I
> searched 'Jane Austen'
> or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead search
> yield results from there either.
>
> I wonder what the computing processing power of those 750
> computers<http://en.wikipedia.org/wiki/Infinite_monkey_theorem>would
> equate to today?
>
> R. Balliot
> http://oceanstatelibrarian.com
>
>
>
>? On Thu, Jan 28, 2010 at 8:32 PM, John Fereira <jaf30 at cornell.edu> wrote:
>
> > Robert Balliot wrote:
> >
> >> Yes, Bill, it is marketing.? If there had been active marketing going
> on,
> >> libraries would dominate the web today and securing budgets and funding
> >> would be much, much easier.
> >>
> >> When I interned in reference at Brown University back in 1993-1994 at
> >> their
> >> brand new '21st Center Reference Desk'? search results would most likely
> >> come from an academic institution in lovingly handcrafted hypertext.
> >> With
> >> the heavyweights of the Web represented by the academic offshoots of
> >> ARPANET, the edu sites dominated. Commercial was very limited. Mozilla
> and
> >> the Yahoo! index rocked.
> >>
> >
> > I'd be curious to see some actual statistics on this.? I was working as a
> > systems administrator at a division of a large .com organization in 1993.
> >? It was about that time that we moved to new facility and we had about
> 750
> > machines on the intranet (with full internet access).? That was just one,
> > albeit one of the larger ones, division in the company.? I just looked up
> > their DNS record and it indicated that hp.com was registered in March of
> > 1986, although we had a well established UUCP network before that.
> >
> >
> > And, we had PCs, Macs, and Unix on the same desk.
> >>
> >
> > I have that today.
> >
> >
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
------------------------------
Message: 15
Date: Thu, 28 Jan 2010 17:48:57 -0900
From: Coral Sheldon-Hess <coral.hess at gmail.com>
Subject: [Web4lib] Friendly language
To: web4lib <web4lib at webjunction.org>
Message-ID:
??? <154c892b1001281848t4439a9d2m61513c14bb1cd278 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
Hello!
My library (or, well, our Web Team) has started talking about using
"friendlier" terms on our website. Most immediately, we'd like to find
a more intuitive name for "Course Reserves." None of our students seem
to know what that term means, so, of course, it gets very little use.
I know a number of libraries have looked into de-jargonizing (how's
that for a word) their websites, lately, though I don't know whether
they've had good results or not. I'd love to hear from any librarians
working on that kind of project!
To the crowd at large, though, do you have any thoughts on what else
to call "Course Reserves"? The best we've got, now, is "Course
Materials." Do you have--or have you seen--any really good examples of
"friendly" academic library website language?
Thanks in advance!
--
Coral Sheldon-Hess
Web Services Librarian
UAA/APU Consortium Library
"... the library is not a place but a service." --Allen B. Veaner
------------------------------
Message: 16
Date: Fri, 29 Jan 2010 05:32:40 -0600 (CST)
From: Marc Davis <marc.davis at drake.edu>
Subject: Re: [Web4lib] Friendly language
To: Coral Sheldon-Hess <coral.hess at gmail.com>
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
??? <1306916108.222530.1264764760883.JavaMail.root at mailbox2.drake.edu>
Content-Type: text/plain; charset=utf-8
Probably one place to start is with actual student language.
For example: "course."? I don't hear students talk about "skipping course" but they do say "skipping class" . . . frequently.? On midwestern campuses, anyway, "class" is a much more common term that "courses."
When looking for reserves they come to the desk telling us "I need the readings for my biology class." Other frequently used terms include "articles, books, assignments"? or some combination like "assigned reading."? I don't recall ever being asked for "materials."
So, I'd keep track for a while at the Reserves desk of what students are actually saying.? At one library we ended up with "Assigned Class Readings."
FWIW.
Marc Davis
Systems Associate
Cowles Library, Drake University
2507 University Avenue
Des Moines, IA 50311 ?USA
515-271-1934
----- Original Message -----
From: "Coral Sheldon-Hess" <coral.hess at gmail.com>
To: "web4lib" <web4lib at webjunction.org>
Sent: Thursday, January 28, 2010 8:48:57 PM
Subject: [Web4lib] Friendly language
Hello!
My library (or, well, our Web Team) has started talking about using
"friendlier" terms on our website. Most immediately, we'd like to find
a more intuitive name for "Course Reserves." None of our students seem
to know what that term means, so, of course, it gets very little use.
I know a number of libraries have looked into de-jargonizing (how's
that for a word) their websites, lately, though I don't know whether
they've had good results or not. I'd love to hear from any librarians
working on that kind of project!
To the crowd at large, though, do you have any thoughts on what else
to call "Course Reserves"? The best we've got, now, is "Course
Materials." Do you have--or have you seen--any really good examples of
"friendly" academic library website language?
Thanks in advance!
--
Coral Sheldon-Hess
Web Services Librarian
UAA/APU Consortium Library
"... the library is not a place but a service." --Allen B. Veaner
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/
------------------------------
Message: 17
Date: Fri, 29 Jan 2010 09:12:18 -0500
From: Kelly Quinn <kellyaquinn at gmail.com>
Subject: Re: [Web4lib] Friendly language
To: web4lib <web4lib at webjunction.org>
Message-ID:
??? <aa8915d41001290612t78d6a19cgf82ef83aae035fa1 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I wouldn't give up on the term completely. I didn't know what a lot of
terms meant until someone explained them to me. And I see from your
website that you explain the term with an alt tag. But if you feel you
must, maybe use...
Class Reading Lists
Course Reserves (Reading List Material)
Or find out what the instructors are calling it, since the student is
probably coming into the library, syllabus in hand.
Kelly
------------------------------
Message: 18
Date: Fri, 29 Jan 2010 10:29:43 -0500
From: "Pulliam, Beatrice" <BPULLIAM at providence.edu>
Subject: [Web4lib] ACRL NE ITIG DigiCamp-Registration is now Open!
??? Wheaton College, Friday March 19
To: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <A4BF6D73BC18F24EB7BED0DB23BD1FAC5E82B48D39 at EXCHMBXCL.providence.col>
Content-Type: text/plain; charset="us-ascii"
Mark your calendars for Friday, March 19th and join us for this free 1/2 day unConference focused on library technology @ Wheaton College in Norton, Massachusetts.
How does ITIG's DigiCamp work? If you are interested in hearing about other library's use of technology, or if you wish to share innovative or interesting things that are happening at YOUR library, just show up and share! DigiCamp will feature a community-driven format where each session is designed and delivered by you! This format fosters spontaneous sharing, therefore, no PowerPoints allowed! Even the topics chosen for each session will be chosen by you!
Is DigiCamp right for me? DigiCamp is designed for all technology levels, so come one, come all!
Bookmark this page and check back to see who is coming and topics under discussion! https://sites.google.com/site/itigdigicamp/
Where: Wheaton College Library. Norton, Massachusetts
When: Friday, March 19th. Registration starts @ 9am. Lightning round sessions begin @ 9:30am till 12:30pm
How much? Absolutely free! That's right, zip, zero, nada!
How do I register? Click here<https://sites.google.com/site/itigdigicamp/home/registration> for registration
Registration Deadline: Registration ends on Friday, Feb 19th so register early!
hashtag: #DigiCamp
Beatrice R. Pulliam
Library Commons Librarian for Technology and Access
Phillips Memorial Library
Providence College
1 Cunningham Square
Providence, RI? 02918
(t) 401.865.1622
(f) 401.865.2823
IM: rhodylibrarian (AIM/iChat/Yahoo/GoogleTalk)
twitter:beatricepulliam
http://www.providence.edu/Academics/Phillips+Memorial+Library/
------------------------------
Message: 19
Date: Fri, 29 Jan 2010 10:35:01 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: Richard Wiggins <richard.wiggins at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <6f00aeae1001290735w71afd2f8lb85b4755d68ad9d2 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I agree with you about the 'Compting' unit, unless the Library is at
UNLV<http://www.unlv.edu/>.
:)
Let's look at the results of the acronym search - UNLV in Google:
UNLV<http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGIR_enUS214US214&q=unlv>
Although the description of UNLV states it is a "premier metropolitan
research university"
none of the top results or even the Google featured links include
'library'.? So, someone in marketing
decided to call UNLV a "premier metropolitan research university" but did
not value and validate the
research resources by marketing the library.
On the other hand, strong marketed library content can create links from all
sorts of keywords and phrases back to
the University site and validate the University presence on the web as a
"premier metropolitan research university".
R. Balliot
http://oceanstatelibrarian.com
On Thu, Jan 28, 2010 at 9:15 PM, Richard Wiggins
<richard.wiggins at gmail.com>wrote:
> This thread is so much a throwback -- to 1992, to 1994, to before, and
> since.
>
> Should the electric utility that provides power to the campus have a link
> from the university home page?
>
> Should the campus police?
>
> Should the ambulance services that respond when you call 911 to report an
> accident?
>
> For campuses that reside in northern climes, should the department that
> plows the roads in winter have a link from the university home page?
>
> Should that department that runs the campus phone system -- almost
> irrelevant to students in 2010?
>
> Should the Compting unit?
>
> Should central Administration?? The president?
>
> Should the city in which the campus resides have a link, to appease
> town/gown relations?
>
> I believe the answer to all of these is resoundingly NO.? The university
> home page does not exist to serve those who seek to proffer content.? It's
> about faculty, staff, students, parents, prospective students, alums, and
> donors.? It's not about any person or entity in the ivory tower.
>
> Now, should the Library have a link from the institutional home page?
>
> My instinct is:
>
> -- Yes.
>
> -- But many university library home pages are more about the library as a
> department than about the services people seek, so, maybe no.
>
> Now: make the case.? What value do you offer that's as sought or needed as
> much as Admissions, Academic Calendar, Athletics, and the rest?
>
> /rich
>
>? On Thu, Jan 28, 2010 at 8:56 PM, Robert Balliot <rballiot at gmail.com>wrote:
>
>> I never saw hp.com come up in the search engines or any other .com when I
>> searched 'Jane Austen'
>> or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead search
>> yield results from there either.
>>
>> I wonder what the computing processing power of those 750
>> computers<http://en.wikipedia.org/wiki/Infinite_monkey_theorem>would
>>
>> equate to today?
>>
>> R. Balliot
>> http://oceanstatelibrarian.com
>>
>>
>>
>>? ? On Thu, Jan 28, 2010 at 8:32 PM, John Fereira <jaf30 at cornell.edu>
>> wrote:
>>
>> > Robert Balliot wrote:
>> >
>> >> Yes, Bill, it is marketing.? If there had been active marketing going
>> on,
>> >> libraries would dominate the web today and securing budgets and funding
>> >> would be much, much easier.
>> >>
>> >> When I interned in reference at Brown University back in 1993-1994 at
>> >> their
>> >> brand new '21st Center Reference Desk'? search results would most
>> likely
>> >> come from an academic institution in lovingly handcrafted hypertext.
>> >> With
>> >> the heavyweights of the Web represented by the academic offshoots of
>> >> ARPANET, the edu sites dominated. Commercial was very limited. Mozilla
>> and
>> >> the Yahoo! index rocked.
>> >>
>> >
>> > I'd be curious to see some actual statistics on this.? I was working as
>> a
>> > systems administrator at a division of a large .com organization in
>> 1993.
>> >? It was about that time that we moved to new facility and we had about
>> 750
>> > machines on the intranet (with full internet access).? That was just
>> one,
>> > albeit one of the larger ones, division in the company.? I just looked
>> up
>> > their DNS record and it indicated that hp.com was registered in March
>> of
>> > 1986, although we had a well established UUCP network before that.
>> >
>> >
>> > And, we had PCs, Macs, and Unix on the same desk.
>> >>
>> >
>> > I have that today.
>> >
>> >
>> _______________________________________________
>> Web4lib mailing list
>> Web4lib at webjunction.org
>> http://lists.webjunction.org/web4lib/
>>
>>
>
------------------------------
Message: 20
Date: Fri, 29 Jan 2010 10:47:26 -0500
From: Thomas Dowling <tdowling at ohiolink.edu>
Subject: Re: [Web4lib] Friendly language
To: Coral Sheldon-Hess <coral.hess at gmail.com>
Cc: web4lib <web4lib at webjunction.org>
Message-ID: <4B63030E.7 at ohiolink.edu>
Content-Type: text/plain; charset=ISO-8859-1
On 01/28/2010 09:48 PM, Coral Sheldon-Hess wrote:
> ...I know a number of libraries have looked into de-jargonizing (how's
> that for a word) their websites
Here's a good starting point: <http://www.jkup.net/terms.html>.
--
Thomas Dowling
tdowling at ohiolink.edu
------------------------------
Message: 21
Date: Fri, 29 Jan 2010 10:58:30 -0500
From: John Fereira <jaf30 at cornell.edu>
Subject: Re: [Web4lib] Link to Library site on College website
To: Robert Balliot <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID: <4B6305A6.1070806 at cornell.edu>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed
Robert Balliot wrote:
> I never saw hp.com<http://hp.com> come up in the search engines or any other .com when I searched 'Jane Austen'
> or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead search yield results from there either.
>?
I'm not surprised.? While many of the divisions at Hewlett Packard had
small libraries the material was primarily technical in nature.? I would
imagine a search for Jane Austen or 'diabetes treatment' in our
university library catalog would be lots of results but I doubt that the
holdings information would indicate that the material was located at our
Engineering Library.
I was addressing the contention that? "edu sites dominated" the internet
in 1993.? There were likely more .edu domains a few years earlier but I
wouldn't be surprised if a smaller number of heavyweight .com sites
actually had more nodes, even in the pre-web timeframe.? As I said, HP
registered their domain in 1986 (a class A network) and in that year I
set up the first tcp-ip network at their Data Systems Division.? When I
think about the days, we probably had 750 nodes by 1990 (not 1993) and I
know that some of the other divisions had more.? By 1990 Sun had a huge
network as well.
> I wonder what the computing processing power of those 750 computers<http://en.wikipedia.org/wiki/Infinite_monkey_theorem> would equate to today?
>?
Probably about the same as what I've got on my iPhone.
--
John Fereira
Cornell University
Twitter: @john_fereira
Google Wave: fereira at googlewave.com
------------------------------
Message: 22
Date: Fri, 29 Jan 2010 10:58:56 -0500
From: Cindy Harper <charper at colgate.edu>
Subject: Re: [Web4lib] Friendly language
To: Thomas Dowling <tdowling at ohiolink.edu>
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
??? <a6503cda1001290758o22aed8bfp5f4abb069a1744e0 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
Wouldn't "jargon" words be OK if we had tooltips/hover links that defined
them (and some indication that hovering your cursor would bring up a
tooltip)?? Sometimes I think it's useful for users to understand that there
are terms librarians use to denote categories (Reserve readings) that don't
exist in the outside world.? And "Books" just isn't specific enough
sometimes.
Cindy Harper, Systems Librarian
Colgate University Libraries
charper at colgate.edu
315-228-7363
On Fri, Jan 29, 2010 at 10:47 AM, Thomas Dowling <tdowling at ohiolink.edu>wrote:
> On 01/28/2010 09:48 PM, Coral Sheldon-Hess wrote:
>
> > ...I know a number of libraries have looked into de-jargonizing (how's
> > that for a word) their websites
>
> Here's a good starting point: <http://www.jkup.net/terms.html>.
>
> --
> Thomas Dowling
> tdowling at ohiolink.edu
>
>
>
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
------------------------------
Message: 23
Date: Fri, 29 Jan 2010 11:10:03 -0500
From: "Hammons, James W." <JHAMMONS at bsu.edu>
Subject: Re: [Web4lib] Friendly language
To: 'Coral Sheldon-Hess' <coral.hess at gmail.com>, web4lib
??? <web4lib at webjunction.org>
Message-ID:
??? <BCD324F1BA07AC44A0F16E3561E2C2A11972557B72 at EMAILBACKEND03.bsu.edu>
Content-Type: text/plain; charset="us-ascii"
We definitely use plenty of unhelpful jargon, but this case throws me for a loop. Every university I've studied or worked at since 1983 has called material made available in the library for specific classes "reserves." Is the problem really marketing?
Jim
+++++++++++++++++++++++++++++++++++++++++++++++++
James Hammons, M.L.S.??? ??? ??? ???
Head of Library Technologies
Library Information Technology Services??? voice: ??? (765) 285-8032
Bracken Library??? ??? ??? ??? fax: (765) 285-1096
Ball State University??? ??? ??? e-mail: jhammons at bsu.edu
Muncie, IN 47306??? ??? http://www.bsu.edu/library
U.S.A.
Ball State University Libraries
A destination for research, learning, and friends
+++++++++++++++++++++++++++++++++++++++++++++++++
> -----Original Message-----
> From: web4lib-bounces at webjunction.org [mailto:web4lib-
> bounces at webjunction.org] On Behalf Of Coral Sheldon-Hess
> Sent: Thursday, January 28, 2010 9:49 PM
> To: web4lib
> Subject: [Web4lib] Friendly language
>
> Hello!
>
> My library (or, well, our Web Team) has started talking about using
> "friendlier" terms on our website. Most immediately, we'd like to find
> a more intuitive name for "Course Reserves." None of our students seem
> to know what that term means, so, of course, it gets very little use.
> I know a number of libraries have looked into de-jargonizing (how's
> that for a word) their websites, lately, though I don't know whether
> they've had good results or not. I'd love to hear from any librarians
> working on that kind of project!
>
> To the crowd at large, though, do you have any thoughts on what else
> to call "Course Reserves"? The best we've got, now, is "Course
> Materials." Do you have--or have you seen--any really good examples of
> "friendly" academic library website language?
>
> Thanks in advance!
>
> --
> Coral Sheldon-Hess
> Web Services Librarian
> UAA/APU Consortium Library
>
> "... the library is not a place but a service." --Allen B. Veaner
>
>
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
------------------------------
Message: 24
Date: Fri, 29 Jan 2010 11:24:36 -0500
From: Brian Gray <mindspiral at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: Robert Balliot <rballiot at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <e6abbff41001290824i32f6e21cj5de4334804b92c40 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
When I click on the link you provide, the 3rd link in the list is the UNLV
Libraries and the 4th is the special collections.
Brian Gray
mindspiral at gmail.com
bcg8 at case.edu
On Fri, Jan 29, 2010 at 10:35 AM, Robert Balliot <rballiot at gmail.com> wrote:
> I agree with you about the 'Compting' unit, unless the Library is at
> UNLV<http://www.unlv.edu/>.
> :)
>
> Let's look at the results of the acronym search - UNLV in Google:
> UNLV<
> http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGIR_enUS214US214&q=unlv
> >
>
> Although the description of UNLV states it is a "premier metropolitan
> research university"
> none of the top results or even the Google featured links include
> 'library'.? So, someone in marketing
> decided to call UNLV a "premier metropolitan research university" but did
> not value and validate the
> research resources by marketing the library.
>
> On the other hand, strong marketed library content can create links from
> all
> sorts of keywords and phrases back to
> the University site and validate the University presence on the web as a
> "premier metropolitan research university".
>
>
> R. Balliot
> http://oceanstatelibrarian.com
>
>
> On Thu, Jan 28, 2010 at 9:15 PM, Richard Wiggins
> <richard.wiggins at gmail.com>wrote:
>
> > This thread is so much a throwback -- to 1992, to 1994, to before, and
> > since.
> >
> > Should the electric utility that provides power to the campus have a link
> > from the university home page?
> >
> > Should the campus police?
> >
> > Should the ambulance services that respond when you call 911 to report an
> > accident?
> >
> > For campuses that reside in northern climes, should the department that
> > plows the roads in winter have a link from the university home page?
> >
> > Should that department that runs the campus phone system -- almost
> > irrelevant to students in 2010?
> >
> > Should the Compting unit?
> >
> > Should central Administration?? The president?
> >
> > Should the city in which the campus resides have a link, to appease
> > town/gown relations?
> >
> > I believe the answer to all of these is resoundingly NO.? The university
> > home page does not exist to serve those who seek to proffer content.
>? It's
> > about faculty, staff, students, parents, prospective students, alums, and
> > donors.? It's not about any person or entity in the ivory tower.
> >
> > Now, should the Library have a link from the institutional home page?
> >
> > My instinct is:
> >
> > -- Yes.
> >
> > -- But many university library home pages are more about the library as a
> > department than about the services people seek, so, maybe no.
> >
> > Now: make the case.? What value do you offer that's as sought or needed
> as
> > much as Admissions, Academic Calendar, Athletics, and the rest?
> >
> > /rich
> >
> >? On Thu, Jan 28, 2010 at 8:56 PM, Robert Balliot <rballiot at gmail.com
> >wrote:
> >
> >> I never saw hp.com come up in the search engines or any other .com when
> I
> >> searched 'Jane Austen'
> >> or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead search
> >> yield results from there either.
> >>
> >> I wonder what the computing processing power of those 750
> >> computers<http://en.wikipedia.org/wiki/Infinite_monkey_theorem>would
> >>
> >> equate to today?
> >>
> >> R. Balliot
> >> http://oceanstatelibrarian.com
> >>
> >>
> >>
> >>? ? On Thu, Jan 28, 2010 at 8:32 PM, John Fereira <jaf30 at cornell.edu>
> >> wrote:
> >>
> >> > Robert Balliot wrote:
> >> >
> >> >> Yes, Bill, it is marketing.? If there had been active marketing going
> >> on,
> >> >> libraries would dominate the web today and securing budgets and
> funding
> >> >> would be much, much easier.
> >> >>
> >> >> When I interned in reference at Brown University back in 1993-1994 at
> >> >> their
> >> >> brand new '21st Center Reference Desk'? search results would most
> >> likely
> >> >> come from an academic institution in lovingly handcrafted hypertext.
> >> >> With
> >> >> the heavyweights of the Web represented by the academic offshoots of
> >> >> ARPANET, the edu sites dominated. Commercial was very limited.
> Mozilla
> >> and
> >> >> the Yahoo! index rocked.
> >> >>
> >> >
> >> > I'd be curious to see some actual statistics on this.? I was working
> as
> >> a
> >> > systems administrator at a division of a large .com organization in
> >> 1993.
> >> >? It was about that time that we moved to new facility and we had about
> >> 750
> >> > machines on the intranet (with full internet access).? That was just
> >> one,
> >> > albeit one of the larger ones, division in the company.? I just looked
> >> up
> >> > their DNS record and it indicated that hp.com was registered in March
> >> of
> >> > 1986, although we had a well established UUCP network before that.
> >> >
> >> >
> >> > And, we had PCs, Macs, and Unix on the same desk.
> >> >>
> >> >
> >> > I have that today.
> >> >
> >> >
> >> _______________________________________________
> >> Web4lib mailing list
> >> Web4lib at webjunction.org
> >> http://lists.webjunction.org/web4lib/
> >>
> >>
> >
> _______________________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>
>
------------------------------
Message: 25
Date: Fri, 29 Jan 2010 11:24:36 -0500
From: Bohyun Kim <kimb at fiu.edu>
Subject: Re: [Web4lib] Friendly language
To: Coral Sheldon-Hess <coral.hess at gmail.com>
Cc: web4lib <web4lib at webjunction.org>
Message-ID:
??? <6F0BDC6FF3B0184189444C49729F0A9F266D94DE73 at FIUMB06CCR.ad.fiu.edu>
Content-Type: text/plain; charset="utf-8"
When my library was creating a library site, we also debated this issue. I can confirm from experience that both faculty and students don't necessarily understand what the term, "course reserves" means. I agree with Marc. They often say class readings to refer to course reserves. They rarely say 'materials.'
However, our library decided to keep the traditional term, course reserves, on the website. Our public services folks use 'course reserves' consistently. So I think now most faculty at least understand the meaning. (But this probably won't work well for a large library.) I would have preferred something like "Assigned Class Readings" as its meaning is clear to users. But it seems that "course reserves" is too much of an established term among librarians. If you can make user-input an important factor in deciding the library website language, you may be able to go with a less traditional but more intuitively-understood term.
Good luck!
Bohyun
---
Bohyun Kim, M.A., M.L.I.S.
bohyun.kim at fiu.edu
Digital Access Librarian
FIU Medical Library
http://medlib.fiu.edu
(Tel) 305.348.1471
(Fax) 305.348.0631
Download the FIU Medical Library Toolbar- all library resources in one place
http://libx.org/editions/download.php?edition=EEA9C109
-----Original Message-----
From: web4lib-bounces at webjunction.org [mailto:web4lib-bounces at webjunction.org] On Behalf Of Marc Davis
Sent: Friday, January 29, 2010 6:33 AM
To: Coral Sheldon-Hess
Cc: web4lib
Subject: Re: [Web4lib] Friendly language
Probably one place to start is with actual student language.
For example: "course."? I don't hear students talk about "skipping course" but they do say "skipping class" . . . frequently.? On midwestern campuses, anyway, "class" is a much more common term that "courses."
When looking for reserves they come to the desk telling us "I need the readings for my biology class." Other frequently used terms include "articles, books, assignments"? or some combination like "assigned reading."? I don't recall ever being asked for "materials."
So, I'd keep track for a while at the Reserves desk of what students are actually saying.? At one library we ended up with "Assigned Class Readings."
FWIW.
Marc Davis
Systems Associate
Cowles Library, Drake University
2507 University Avenue
Des Moines, IA 50311? USA
515-271-1934
----- Original Message -----
From: "Coral Sheldon-Hess" <coral.hess at gmail.com>
To: "web4lib" <web4lib at webjunction.org>
Sent: Thursday, January 28, 2010 8:48:57 PM
Subject: [Web4lib] Friendly language
Hello!
My library (or, well, our Web Team) has started talking about using
"friendlier" terms on our website. Most immediately, we'd like to find
a more intuitive name for "Course Reserves." None of our students seem
to know what that term means, so, of course, it gets very little use.
I know a number of libraries have looked into de-jargonizing (how's
that for a word) their websites, lately, though I don't know whether
they've had good results or not. I'd love to hear from any librarians
working on that kind of project!
To the crowd at large, though, do you have any thoughts on what else
to call "Course Reserves"? The best we've got, now, is "Course
Materials." Do you have--or have you seen--any really good examples of
"friendly" academic library website language?
Thanks in advance!
--
Coral Sheldon-Hess
Web Services Librarian
UAA/APU Consortium Library
"... the library is not a place but a service." --Allen B. Veaner
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/
_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/
------------------------------
Message: 26
Date: Fri, 29 Jan 2010 11:31:28 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: John Fereira <jaf30 at cornell.edu>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <6f00aeae1001290831y9609d28q1790abc10f686961 at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
I was referencing the dominance of search results derived from edu sources
and transition to commercial.
Cornell actually provides an example of what academic websites *should be*doing:
The phrase? federal law in Google results : federal
law<http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGIR_enUS214US214&q=federal+law>
places Cornell in the top five with an excellent resource.
The successful .com sites create their pages as if their livelyhoods depend
traffic. That is the motivating factor in content creation, language and
linking strategies.
Libraries should also create their pages as if their livelyhoods depend on
it.
R. Balliot
http://oceanstatelibrarian.com
On Fri, Jan 29, 2010 at 10:58 AM, John Fereira <jaf30 at cornell.edu> wrote:
> Robert Balliot wrote:
>
>> I never saw hp.com<http://hp.com> come up in the search engines or any
>> other .com when I searched 'Jane Austen'
>>
>> or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead search
>> yield results from there either.
>>
>>
> I'm not surprised.? While many of the divisions at Hewlett Packard had
> small libraries the material was primarily technical in nature.? I would
> imagine a search for Jane Austen or 'diabetes treatment' in our university
> library catalog would be lots of results but I doubt that the holdings
> information would indicate that the material was located at our Engineering
> Library.
> I was addressing the contention that? "edu sites dominated" the internet in
> 1993.? There were likely more .edu domains a few years earlier but I
> wouldn't be surprised if a smaller number of heavyweight .com sites actually
> had more nodes, even in the pre-web timeframe.? As I said, HP registered
> their domain in 1986 (a class A network) and in that year I set up the first
> tcp-ip network at their Data Systems Division.? When I think about the days,
> we probably had 750 nodes by 1990 (not 1993) and I know that some of the
> other divisions had more.? By 1990 Sun had a huge network as well.
>
>> I wonder what the computing processing power of those 750 computers<
>> http://en.wikipedia.org/wiki/Infinite_monkey_theorem> would equate to
>> today?
>>
>>
> Probably about the same as what I've got on my iPhone.
>
> --
> John Fereira
> Cornell University
> Twitter: @john_fereira
> Google Wave: fereira at googlewave.com
>
>
------------------------------
Message: 27
Date: Fri, 29 Jan 2010 11:35:52 -0500
From: Robert Balliot <rballiot at gmail.com>
Subject: Re: [Web4lib] Link to Library site on College website
To: Brian Gray <mindspiral at gmail.com>
Cc: "web4lib at webjunction.org" <web4lib at webjunction.org>
Message-ID:
??? <6f00aeae1001290835h3de9f7c3x3a40e8310de0317f at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1
:)? You clicked on the link through G-Mail and the algorithm kicked in with
the information associated with the post.
R. Balliot
http://oceanstatelibrarian.com
On Fri, Jan 29, 2010 at 11:24 AM, Brian Gray <mindspiral at gmail.com> wrote:
> When I click on the link you provide, the 3rd link in the list is the UNLV
> Libraries and the 4th is the special collections.
>
>
> Brian Gray
> mindspiral at gmail.com
> bcg8 at case.edu
>
>
>? On Fri, Jan 29, 2010 at 10:35 AM, Robert Balliot <rballiot at gmail.com>wrote:
>
>> I agree with you about the 'Compting' unit, unless the Library is at
>> UNLV<http://www.unlv.edu/>.
>>
>> :)
>>
>> Let's look at the results of the acronym search - UNLV in Google:
>> UNLV<
>> http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGIR_enUS214US214&q=unlv>
>>
>>
>>
>> Although the description of UNLV states it is a "premier metropolitan
>> research university"
>> none of the top results or even the Google featured links include
>> 'library'.? So, someone in marketing
>> decided to call UNLV a "premier metropolitan research university" but did
>> not value and validate the
>> research resources by marketing the library.
>>
>> On the other hand, strong marketed library content can create links from
>> all
>> sorts of keywords and phrases back to
>> the University site and validate the University presence on the web as a
>> "premier metropolitan research university".
>>
>>
>> R. Balliot
>> http://oceanstatelibrarian.com
>>
>>
>> On Thu, Jan 28, 2010 at 9:15 PM, Richard Wiggins
>> <richard.wiggins at gmail.com>wrote:
>>
>> > This thread is so much a throwback -- to 1992, to 1994, to before, and
>> > since.
>> >
>> > Should the electric utility that provides power to the campus have a
>> link
>> > from the university home page?
>> >
>> > Should the campus police?
>> >
>> > Should the ambulance services that respond when you call 911 to report
>> an
>> > accident?
>> >
>> > For campuses that reside in northern climes, should the department that
>> > plows the roads in winter have a link from the university home page?
>> >
>> > Should that department that runs the campus phone system -- almost
>> > irrelevant to students in 2010?
>> >
>> > Should the Compting unit?
>> >
>> > Should central Administration?? The president?
>> >
>> > Should the city in which the campus resides have a link, to appease
>> > town/gown relations?
>> >
>> > I believe the answer to all of these is resoundingly NO.? The
>> university
>> > home page does not exist to serve those who seek to proffer content.
>>? It's
>> > about faculty, staff, students, parents, prospective students, alums,
>> and
>> > donors.? It's not about any person or entity in the ivory tower.
>> >
>> > Now, should the Library have a link from the institutional home page?
>> >
>> > My instinct is:
>> >
>> > -- Yes.
>> >
>> > -- But many university library home pages are more about the library as
>> a
>> > department than about the services people seek, so, maybe no.
>> >
>> > Now: make the case.? What value do you offer that's as sought or needed
>> as
>> > much as Admissions, Academic Calendar, Athletics, and the rest?
>> >
>> > /rich
>> >
>> >? On Thu, Jan 28, 2010 at 8:56 PM, Robert Balliot <rballiot at gmail.com
>> >wrote:
>> >
>> >> I never saw hp.com come up in the search engines or any other .com
>> when I
>> >> searched 'Jane Austen'
>> >> or 'diabetes treatment'. Never saw an Archie, Veronica or Jughead
>> search
>> >> yield results from there either.
>> >>
>> >> I wonder what the computing processing power of those 750
>> >> computers<http://en.wikipedia.org/wiki/Infinite_monkey_theorem>would
>> >>
>> >> equate to today?
>> >>
>> >> R. Balliot
>> >> http://oceanstatelibrarian.com
>> >>
>> >>
>> >>
>> >>? ? On Thu, Jan 28, 2010 at 8:32 PM, John Fereira <jaf30 at cornell.edu>
>> >> wrote:
>> >>
>> >> > Robert Balliot wrote:
>> >> >
>> >> >> Yes, Bill, it is marketing.? If there had been active marketing
>> going
>> >> on,
>> >> >> libraries would dominate the web today and securing budgets and
>> funding
>> >> >> would be much, much easier.
>> >> >>
>> >> >> When I interned in reference at Brown University back in 1993-1994
>> at
>> >> >> their
>> >> >> brand new '21st Center Reference Desk'? search results would most
>> >> likely
>> >> >> come from an academic institution in lovingly handcrafted hypertext.
>> >> >> With
>> >> >> the heavyweights of the Web represented by the academic offshoots of
>> >> >> ARPANET, the edu sites dominated. Commercial was very limited.
>> Mozilla
>> >> and
>> >> >> the Yahoo! index rocked.
>> >> >>
>> >> >
>> >> > I'd be curious to see some actual statistics on this.? I was working
>> as
>> >> a
>> >> > systems administrator at a division of a large .com organization in
>> >> 1993.
>> >> >? It was about that time that we moved to new facility and we had
>> about
>> >> 750
>> >> > machines on the intranet (with full internet access).? That was just
>> >> one,
>> >> > albeit one of the larger ones, division in the company.? I just
>> looked
>> >> up
>> >> > their DNS record and it indicated that hp.com was registered in
>> March
>> >> of
>> >> > 1986, although we had a well established UUCP network before that.
>> >> >
>> >> >
>> >> > And, we had PCs, Macs, and Unix on the same desk.
>> >> >>
>> >> >
>> >> > I have that today.
>> >> >
>> >> >
>> >> _______________________________________________
>> >> Web4lib mailing list
>> >> Web4lib at webjunction.org
>> >> http://lists.webjunction.org/web4lib/
>> >>
>> >>
>> >
>> _______________________________________________
>> Web4lib mailing list
>> Web4lib at webjunction.org
>> http://lists.webjunction.org/web4lib/
>>
>>
>
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