[Web4lib] Link to Library site on College website
Leo Robert Klein
leo at leoklein.com
Mon Jan 25 17:13:48 EST 2010
Richard Wiggins wrote:
> And back to the nav topic: demand to see the search logs. I've looked at
> search logs for several major universities, and "library" is a top 10 search
> term (regardless of whether there is a link on the home page).
>
> If your Web or IT people aren't doing search analytics, they are not
> competent to comment on this issue.
>
Bingo. If one out of ten visits consists of users looking for
'library', it's a strange approach to design to have no link marked
'library'. In fact, you'd expect such a link to be there and given at
least as much prominence as all the other 1 out of 10 destinations.
LEO
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