[Web4lib] Trendy Topics 2010: Marketing for Libraries including Mobile and Social Marketing

[Lori Bell]

Alliance Library System and TAP Information Services 
Announce Trendy Topics  2010:  Marketing for Libraries!
Alliance Library System and TAP Information Services are pleased to announce the second in a dynamic monthly series of online workshops you can enjoy  right at your desktop on hot topics.  The latest conference on Marketing for Libraries is scheduled for Tuesday, March 9.  Alison Circle of Columbus Metropolitan Library and blogger for "Library Journal", will be the opening keynote speaker at 11:00 A.M. Eastern Time, 10:00 Central, 9:00 Mountain, and 8:00 Pacific. She will offer a step-by-step presentation on how to develop a marketing plan that integrates newest channels (Facebook, Twitter, and others) into a consistent value message that pays off in tangible results.
Other speakers for this inspiring  day-long conference include: 
·         Kitty Pope talking about "What Libraries Can Learn from Corporate America about Marketing
·         Trisha Noack speaking on “The Challenges of Reaching a Library’s Diverse Audience”
·         Nancy Dowd speaking on “Is Mobile Marketing Right for Your Organization?”
·         Toni Tucker on “Marketing Basics for an Academic Library”
·         Cynthia Hart on “Get Social with Your Customers!”
A full informational flyer can be found at http://www.alliancelibrarysystem.com/TrendyTopics/trendytopicsMarch9.pdf.
“In these tough times, it’s more important than ever for libraries to market their services and take advantage of the new marketing tools available to them,” stated Kitty Pope, ALS Executive Director.
Register at http://www.eventbee.com/view/trendytopics/event?eid=65537
Registration for librarians for the one day conference is $40; for students $30; and for groups $100.
For more information on these workshops please contact Lori Bell at ALS, lbell at alliancelibrarysystem.com or Tom Peters at TAP Information Services at tpeters at tapinformation.com.
Alliance Library System is one of nine regional library systems in Illinois serving 260 libraries of all types in a 14,000 square mile area.
TAP Information Services (www.tapinformation.com) helps organizations innovate.  

Lori Bell
Director of Innovation
Alliance Library System
600 High Point Lane
East Peoria, IL 61611
(309)694-9200 ext. 2128
lbell at alliancelibrarysystem.com