[Web4lib] ALA Midwinter Program: Personal Branding for New Librarians

[Bohyun Kim]

Apologies for the cross-posting!

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ACRL New Members Discussion Group Program: Personal Branding for New Librarians

Date: Saturday January 8
Time: 10:30 AM - 12 PM
Location: HIL-Aqua 304

Join us for the exciting, informal, and lively panel discussion about
personal branding and digital identity for new librarians at ALA 2011
Midwinter at San Diego!

Many new and budding librarians make personal branding attempts online
by setting up and maintaining a professional blog and/or using other
social media tools such as Facebook, Twitter, LinkedIn, etc. for
networking and to learn more about librarianship. However, not many
librarians succeed in creating their distinct digital identities,
continuing the efforts at personal branding, and establishing their
own personal brands online. What is and should be the purpose of
personal branding? What are some of the benefits and pitfalls of
engaging in personal branding activities? How can you successfully
establish and manage your digital identity and personal brand online?
How do you draw a line between your public identity and your privacy?
How do you find time to continuously develop your personal brand along
with your professional growth?
The four panelists who have been actively managing their personal
brands will discuss their thoughts on personal branding and offer
strategies, tips, and advice for new librarians. At the program,
helpful guides and further information for new and budding librarians
to start their own personal brands will also be provided.

Panel Moderator:
- Bohyun Kim, Digital Access Librarian, Florida International
University (Twitter: @bohyunkim, Blog: Library Hat
http://www.bohyunkim.net/blog/)

Panelists (in the alphabetical order):

- Brett Bonfield, Director, Collingswood Public Library (Co-founder
and blogger at In the Library with the Lead Pipe
-http://www.inthelibrarywiththeleadpipe.org/)

- Kiyomi Deards, Subject Librarian for Biological Sciences, Chemistry,
Biochemistry and the Cedar Point Biological Station, University of
Nebraska Lincoln
(Twitter: @KiyomiD, Blog: The Library Adventures of Kiyomi -
http://libraryadventures.com/)

- Lisa Carlucci Thomas, Digital Services Librarian, Southern
Connecticut State University
(Twitter: @lisacarlucci, Columnist at the Journal of Web Librarianship)

 - Andromeda Yelton, Recent Library Science Graduate/Budding Librarian
(Twitter: @thatAndromeda, Blog: Andromeda Yelton -
http://www.andromedayelton.com/wp/)



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Bohyun Kim, MA, MSLIS
Digital Access Librarian
Florida International University Medical Library http://medlib.fiu.edu
bohyun.kim at fiu.edu 305. 348. 1471