[Web4lib] Website Analytics

[Varnum, Ken]

The figures for the University of Michigan Library (www.lib.umich.edu) are:
Length of Visit:  66.92% 0-10 seconds
Depth of Visit: 56.12% visited 1 page

The "Depth of Visit" only says how many pages were visited and does not imply the home page.  During the default time period (2/13/09 through 3/15/09), the site's main page received 163,744 visits.   There were 271,101 one-page visits.  Even if every front-page visit was a one-page visit, there were 107,000 one-page visits (40%) to secondary pages.

If Google has a way to tell you how many visits to a given page were unique visits to the entire site, I'd love to know about it.

Ken


On 3/13/09 10:59 AM, "Mikael Jacobsen" <mljacobsen1 at hotmail.com> wrote:




I am in the midst of writing an article about advertising programs/events on the frontpage of a public library's website.  I have access to the web analytics (Google Analytics) of a two libraries, but I was hoping more would be willing to share.  What I am particularly interested in is the how many visits (percent) to the website consist of only one hit to the front page and how many (percent) visits last from 0-10 seconds.  If you use Google Analytics you can find these statistics in the Visitors--> Visitor Loyalty--> Length of Visit and Depth of Visit menu itmes.

Please feel free to email me directly if you wish.

Thank you,

Mick Jacobsen

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