[Web4lib] Libraries & online advertising

[Mark Ellis]

Trish,

I don't know if you'd already had a look in the web4lib archive, but I
recalled this post and went looking for it:

http://lists.webjunction.org/wjlists/web4lib/2008-April/047278.html

HTH,

Mark

Mark Ellis
Manager, Information Technology
Richmond Public Library
Richmond, BC
(604) 231-6410
www.yourlibrary.ca
 

-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Trish Mau
Sent: Friday, January 23, 2009 11:36 AM
To: web4lib at webjunction.org
Subject: [Web4lib] Libraries & online advertising

Hi there,

I'm new to the list and looking into libraries & online advertising for
the Vancouver Public Library in Vancouver, Canada. I'm wondering if any
of you have purchased online advertising to promote your library in some
way, whether it was specific programs or collections, or the library in
general.
If yes:

1. Did you use an advertising or communications agency, or did you
purchase the advertising directly from individual advertisers/web sites?

2. Have you ever used Facebook ads? Or ads on other web 2.0 sites? What
about Google Adwords or similar services?

3. Were your online advertising campaigns successful? What was your ROI?
And how did you find it compared to other types of advertising?

Thanks in advance. Anything you can offer on this subject is welcome!

Trish Mau
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